Charlie has over 30 years of experience in media planning, buying and research with specific expertise in national, regional and local direct response broadcast strategies and analysis. He previously was media director of Christopher Thomas Associates and Lobo & Petrocine in New York and is currently overseeing and managing all media plans and budgets for more than 30 clients. During his career, he was instrumental in the successful multi-million-dollar media launch of the popular diet supplement, Metabolife. He has also served as a marketing consultant for AT&T, Playboy Enterprises and Tribune Entertainment, helping to develop revenue-generating strategic partnerships with Fortune 500 companies and media outlets. Charlie attended Upsala College and has a Bachelor of Science degree in Radio and Television Broadcasting.
Subscribe to the Healthcare Success Marketing Blog
Join 19,000+ fellow healthcare marketers! Get Healthcare Success' latest marketing articles straight to your inbox. Enter your email address below: