Get Help From One Of America's Leading Healthcare Marketing Companies

About Us

Healthcare Success Strategies is a full-service marketing company that serves healthcare organizations of all sizes, including medical practices, hospitals, dental practices, manufacturers, pharmaceuticals, and other healthcare organizations and practices.

Results-based, ethical healthcare marketing

Everything we do at Healthcare Success Strategies is based upon the real-world experience we have gained by working with thousands of healthcare organizations and practices before you.

 

no obligation

Our advice is never based upon personal bias or whimsy - and we aren't interested in creating marketing campaigns that are merely clever, pretty or "creative." Rather, our focus will always be 100% focused upon delivering results for your business.

What's more, our clients love working with us because our ethical strategies and tactics actually enhance their reputation.

Meet our ultra-talented team of results-oriented healthcare marketing experts and consultants

Over the past 20 years, our founding partners Lonnie Hirsch and Stewart Gandolf have worked with hundreds of healthcare marketing professionals Upon founding Healthcare Success Strategies, they handpicked the very best and most talented people to join them. Here are just a few of the talented people who are ready to work with you.

 

 

Stewart Gandolf, MBA Stewart Gandolf, MBA, Founding Partner — Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has worked with a variety of America's leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Pacific Bell, Wells Fargo and Chase Manhattan. He is a frequent author and speaker on the topic of healthcare marketing. Today, Stewart also acts as HSS's primary Creative Director and Business Developer. His personal accomplishments are supported by a loving wife and two beautiful daughters. You may speak with Stewart directly by calling (800) 656-0907 ext. 3.

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Lonnie Hirsch Lonnie Hirsch, Founding Partner — Lonnie has consulted for over 2,000 health care clients during his 20-year career. After rising to become President of the world's largest healthcare practice marketing company, Lonnie co-founded Healthcare Success Strategies with Stewart Gandolf. Lonnie writes for many healthcare publications, and also has spoken at hundreds of venues nationally. Lonnie has also dedicated himself to finding the highest-caliber professionals to fill our team of innovative "All Stars" ready to help your business thrive, and to create the organizational systems critical to our continual growth. His talented wife and 2 gifted children make all of Lonnie's hard work worthwhile. You may speak with Lonnie directly by calling (800) 656-0907 ext. 2.

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Sandy Jamie Roney, Director of Client Services — Account Managers are the people who lead our clients' projects, and Jamie leads our Account Managers and creative teams. She also handles many of our operational issues and works directly with many clients. Jamie has been with us since we started the company, and her entrepreneurial spirit molded seamlessly with the mentality of our talented community of professionals. Jamie also leads the operational side of our corporate relationships including Henry Schein, Invisalign and the American College of Prosthodontists. Her charisma and leadership abilities are natural gifts. She is a believer of continual education and the pursuit of happiness, which for her, includes her new marriage, surfing, water polo, teaching kids and training horses. Click here to email Jamie

Sandy Malcolm Palmer, Marketing Strategist and Private Practice Specialist — Malcolm loves consulting for private practices of all kinds. In fact, over the past fifteen years he has worked with over 2,000 medical specialists, medical groups, primary care providers, general and specialty dentists, optometrists, veterinarians, audiologists, physical therapists and more. His conservative, practical approach to marketing puts clients at ease. His infectious enthusiasm and passion for his work makes him both an excellent consultant and speaker.

Sandy Kathy Roy Gaughran, Senior Marketing Strategist — In her career, Kathy has helped over 4,000 clients all over North America achieve their growth goals. As an award-winning strategic marketing planner, Kathy has been involved in both the high level strategies required for long-term sustainability, plus the tactical execution used to accomplish the day-to-day successes. Kathy's clients include those with annual revenues well over $10 million and with annual marketing budgets up to $900,000. In addition, Kathy is an accomplished writer and speaker, appearing at countless national, local and state healthcare associations and contributing articles to over 100 healthcare publications. Kathy is a member of the American Marketing Association and The Direct Marketing Association.

Sandy Steve Smith, Senior Consultant, Writer and Account Manager — With over 25 years of marketing experience - nine years as the former Vice President of Marketing of a leading healthcare marketing company - Steve has consistently developed effective strategies and tactics to help fuel the growth of countless healthcare enterprises. During his career, Steve has written and/or created successful campaigns for nearly every marketing channel used in healthcare. Steve is on the marketing committee of the Radiology Business Management Association (RBMA) and is the marketing columnist for the RBMA Bulletin. Steve has contributed marketing articles to numerous healthcare publications, including Sleep Review, Physician's Money Digest, Dentist's Money Digest, Radiology Business Journal and more. Steve is the creator of "Ten Seconds to Great Customer Service™," a training program used across the country. Steve is also an accomplished speaker, trainer and journalist.

Sandy Lori Waltz, Consultant and Training Specialist — Lori has over 15 years of experience as a healthcare practice trainer and consultant. She has consulted with hundreds of medical and dental practices throughout the US, and in nearly every specialty. In addition to having a solid education in marketing, behavior training and business management, Lori has a very comprehensive approach. She will thoroughly analyze every aspect of your practice, identify areas that need improvement, and show you and your staff members how to implement a customized program for success. Lori is extremely energetic and personable and knows how to motivate staff members so they enjoy working as a team. In addition, Lori's programs can help increase your efficiency, provide a better patient experience, increase your number of booked patients, increase patient referrals, and enhance your reputation.

Sandy Zac Wright, Training Specialist — Zac has spent his entire professional career perfecting strategies to generate new patients for hospitals and private practices. Through his scientific approach, which combines current market research, cutting-edge studies on human behavior, and business strategies, Zac's clients achieve dramatically higher case acceptance rates and greater patient satisfaction. Zac's methods have been used across the country to help increase new patient counts as high as 70%. The Strategic Marketing Training department at Healthcare Success Strategies oversees the development and implementation of "Convert Inquiries Into New Patients" and "The Science of Case Acceptance" - programs with proven track records of producing the dramatic new patient results that are essential for strategic growth.

Sandy Susan Damron, Senior Dental Marketing Consultant & Training Specialist — Susan has over 14 years experience working with Dentists and dental teams. Most recently, a Sr. Consultant with the Levin Group, the nations leading dental practice management and referral based marketing company; Susan specialized in working with Specialty Dental Practices. Susan’s clients appreciate her personalized, hands on approach of working with them in order to accomplish their individual goals. When not dedicating her time to her clients’ success, Susan and her husband are avid soccer fans, volunteering time coaching, playing on a co-ed team and attending their youngest daughter’s college games.

Sam Jones, Managing Editor — Writer, editor, entrepreneur and healthcare marketer, Sam is responsible for much of our published content - on our website, blog, e-newsletters, as well as feature material in medical & dental industry publications. He is an experienced marketing and marcom resource guy, and a multi-channel advisor for practical and cost-effective bottom line results. Sam has a unique business background including the three practical sides of business communications, looking at his articles from the media, the agency and the client perspective. Industry experience includes healthcare, technology, transportation, and banking & finance sectors.

Simona Ramos, Manager and Art Director — A talented Art Director with years of experience, Simona helps to create unique and compelling design campaigns for Healthcare Success Strategies. For almost a decade, Simona has worked in association with Lonnie and Stewart and has served over 800 clients in the healthcare field alone. In addition to her expertise in healthcare marketing, she has also worked as a Senior Art Director for a major casino as well as an Internet search engine company. Simona began her career with a Bachelor's Degree in Fine Arts with an emphasis in design, and fell in love with art upon frequenting museums as a child.

Allison R., Senior Copywriter — Like most of our writers (we aren't making this up), Allison has worked with us for many years on hundreds of campaigns. She is terrific at taking client input and turning it into magic - and gets it right the first time. We especially like to give her projects that require both creative and analytical sensibility. With more than 13 years experience in advertising, she has worked with medical and science accounts that include Genentech (breast cancer drug Herceptin), ViroLogic, Botox Cosmetic, Botox Medical, Juvederm, Gilead (anti-HIV medications Truvada and Atripla), Tibotec Therapeutics (anti-HIV medication Prezista), Lilly (diabetes medication Humalog), Medtronic (insulin pump therapy), and Abbott Medical Optics (Verisyse implantable lens). When Allison isn't writing, she takes care of a busy family.

Brian P., Art Director — is a seasoned graphic design and marketing professional with over 10 years experience working in the healthcare industry. Over that time, he has helped hundreds of practices develop top-quality, branded marketing materials, both print and online, that accurately and persuasively communicate their marketing message. In addition to undergraduate degrees in art and communications, Brian has also earned an MBA in marketing. His experience and education have uniquely equipped him to focus the synergy of art and marketing toward the achievement of organizational objectives.

Cassie W., Art Director — We found Cassie on a referral from one of our favorite writers. (We've been thankful ever since.) Cassie brings us terrific print design and is a true team player. Cassie brings us over 15 years of medical advertising experience, and has won numerous awards for medical advertising including an ADDY, a Grand Global and multiple MMA Awards. Prior to working with us, Cassie worked for many healthcare clients and other clients, including Inamed, Advanced Medical Optics, Thoratec, Zeiss, MedImmune, Sonata, GenProbe, St. Joseph's Hospital, Bristol Park Medical, Genentech, ViroLogic, Biosite, Bridge Medical, Vytra Healthcare, Lindora, Innovation Sports and Ingram Micro. Her work also includes well-known consumer brands including Behr Paint, Samsung, DirectTV, and the National Football League. Today, Cassie lives somewhere fabulous (but really hard-to-find) in the Southwest with her husband, daughter, and son.

Charlie D., Media Guru and Media Project Coordinator — Charlie has over 30 years of experience in media planning, buying and research with specific expertise in national, regional and local direct response broadcast strategies and analysis. He previously was media director of Christopher Thomas Associates and Lobo & Petrocine in New York and is currently overseeing and managing all media plans and budgets for more than 30 clients. During his career, he was instrumental in the successful multi-million-dollar media launch of the popular diet supplement, Metabolife. He has also served as a marketing consultant for AT&T, Playboy Enterprises and Tribune Entertainment, helping to develop revenue-generating strategic partnerships with Fortune 500 companies and media outlets. Charlie attended Upsala College and has a Bachelor of Science degree in Radio and Television Broadcasting.

Chase, Art Director, Web Designer and SEO Expert — As with many of our Medical Marketing All Stars, Chase is an exceptionally talented and versatile individual; someone we've worked with for many years. As a result, he is one of our primary "go-to" creative resources for Internet marketing expertise; working with our clients as well as our own corporate online marketing. Chase has nearly 20 years experience in advertising as a designer, art director, and creative director, and more than 11 years in web development and 5 years in search engine optimization strategies and implementation. In addition to Internet design and development for our clients, Chase frequently designs ads and print collateral materials. In addition to working with hundreds of healthcare clients, Chase has a strong background in the pharmaceutical, technology, real estate and tourism industries.

George H., Video Producer — Since 1990, George has worked in video and film production. He started his career with commercial production in the art department then advanced into all facets of video production. He takes an "old school" approach to film & video production while applying the most up-to-date technology. His concept is based on quality professional craftsmanship, with a fully trained crew, offering digital broadcast-quality multimedia video and High Definition. George is on the cutting edge of technology with streaming video to the Internet and building advanced DVD productions. George has traveled to 60 countries and has produced numerous corporate videos, commercials and 3 adventure documentaries. He is the winner of numerous awards including a 2009 Communicator award. To put it simply, "I have a true passion for storytelling. Using today's technology lets me be more creative than ever before."

Gil Z., Account Manager & Senior Copywriter — Gil has vast expertise writing for all media during his 25-year career, especially Websites (over 115), hundreds of radio and TV commercials, plus direct response campaigns that make the phone ring or sites click. He has earned a top ranking on Google for "healthcare copywriting" by writing websites for LASIK surgeons, cosmetic and family dentists, periodontists, chiropractors, laparoscopic surgeons, colonoscopy devices, dental products, health insurance companies, hospitals, and more. His background includes many familiar brands including: Blue Cross/Blue Shield of California/WellPoint, Maxim Healthcare Services (Caregiving Now and Nursing Now Newsletters), St. Francis Hospital, St. Joseph's Medical Center, Anne Arudel Medical Center, and Towson Health Express (all Baltimore), and St. Mary Medical Center (Philadelphia), Get Third Eye Retroscope, Hantel (Medical and Biotech Product Engineering), Sola Optical, and LASIK-One.

Greg A., Senior Copywriter — A highly capable writer and strategic thinker, Greg has more than a decade’s experience writing marketing campaigns for healthcare practices of all types. He has helped hundreds of clients across the U.S. achieve their unique goals by being thorough, dedicated and attentive to the details. A former Agency Director and Creative Director in healthcare-practice marketing, Greg brings a broad understanding and perspective to each practice’s situation, objectives, needs and ultimate marketing success. Today, Greg is known for his willingness and ability to handle any marketing challenge and produce top-quality marketing messages that get results. A husband and father, Greg plays a variety of musical instruments and is involved in several musical projects.

Greg P., Senior Copywriter & Project Manager — Greg invested a career at one of the 15 largest ad agencies in America, earning the titles, Copywriter, Scriptwriter, Creative Director, Account Planner, Senior Vice President and Mr. Dependability. His experience includes healthcare industry clients UnitedHealthCare, Kaiser Permanente, Medtronic CardioVascular, Dental Masters Laboratory, Redwood Toxicology, Western University Health Sciences, Exclusive Vein Care, and many others. Greg has also worked with clients in manufacturing, insurance, financial services, high-tech, real estate, agriculture, tourism and film/video. He writes for all the new media as well as print, radio, television, film and video. He excels at crafting strategic plans, business positions and corporate visions that contain a unique point of difference. Born, raised and educated in Minnesota (BA, Journalism, U of M), he brings a solid Midwest work ethic to his recent Wine Country California relocation.

Holly F., Senior Copywriter — At the risk of being redundant, Holly has worked with us since the late 1990s on hundreds of private healthcare practice campaigns. Holly is particularly thoughtful in her approach to writing, and comes up with excellent, clear and motivating copy. Holly is also an accomplished author, having begun her career writing for Entrepreneur Magazine. She also "ghost writes" books. In her spare time, Holly plays poker and roots for the LA Dodgers.

Jennifer A., Client Account Manager — Jennifer was born and raised in the Midwest, but after earning her MBA in Chicago her career brought her to Southern California. After spending quite a few years working in the medical device industry, and traveling extensively for business (and for pleasure) she is now a Client Account Manager with Healthcare Success Strategies. While managing her clients' accounts, she’s also juggling her two small children. She and her family enjoy cooking together and evening picnics enjoying the surrounding views.

Jen C., Senior Copywriter — Jen has more than 16 years of writing, editing and project management experience. For a majority of her career, she has focused on topics related to healthcare and wellness. She has worked as a healthcare reporter at a daily newspaper, as a public relations specialist at a major medical school, and as a marketing communications consultant. She has assisted in the launch of a worksite wellness program and creates health literacy, wellness program and employee benefit communications for various employer groups and insurance companies nationwide. In addition, she works with physician groups and hospitals throughout the country to create websites, videos and social media campaigns.

Kim G., Art Director and Web Specialist — Kim specializes in trend-setting custom graphic art, website design, and original advertising/marketing collaterals. She brings to our team 13 years of award-winning experience in both print and web design, with a diverse experience in a variety of industries. She received her BS in Marketing, and has since then worked with a number of Advertising Agencies and clients on a national basis, in both the B2B and B2C markets. Client experience includes brands like Dean Foods, Lockheed Martin, 3M, Colorado State University, Hunter Douglas and The Susan G Komen Foundation. Her Marketing background provides her with a competitive advantage amongst other designers, in that she understands the importance of strategy, as well as the graphic design aspect. This benefits our clients by projecting consistent, positive, and effective brand messaging to the public.

Lisa S., Copywriter & Client Account Manager — For over 20 years Lisa has been providing marketing communications strategy and writing services for a range of clients including Genentech, Delta Dental, Children's Hospital Oakland, Valley Medical Center, NeilMed Pharmaceuticals, Medical Park Eye Center, Wells Fargo, Pacific Bell, Sprint and the Conrad Foundation. Her work has included capability and sales brochures, websites, print ads, speeches, video scripts, white papers, and articles. She is the author of nine books on home remodeling and has extensively researched and written on the subject of aging for national and local publications. Lisa began specializing in health care after helping family members and friends cope with unusual and debilitating medical conditions, giving her a profound appreciation for how well-written information products can empower patients and improve their outcomes.

Marisa L., Art Director and Web Specialist — In the midst of traveling and studying art and photography in Florence, Italy, Marisa obtained a Bachelor's Degree in graphic design from Chapman University. Over the past 10 years, Marisa has elevated her creative talent to clearly illustrate your practice's vision. As both a freelance artist and as an Art Director for the country's largest healthcare marketing firm, she has gained invaluable marketing knowledge that she can offer your practice today. In her spare time (and she does have some) Marisa volunteers for the ALS Association, a nonprofit organization to further research and assist those with Lou Gehrig's disease.

Meredith B., Senior Copywriter & Project Manager — Like almost all of our writers, we've worked with Meredith for many years. We love her both for her writing and can-do spirit. Always honing her craft, Meredith is also one of our most prolific writers. In fact, Meredith has written more campaigns for doctors than nearly anyone on the planet. A few years ago Meredith moved to the Midwest with her husband, but thanks to email, faxes and a lot of phone calls, we are able to keep her as busy as she wants to be.

Mike W., Direct Response Copywriter & Project Manager — Mike and Stewart started their careers together over 25 years ago (1986), and they have remained friends and worked together often ever since. Throughout his career, Mike has specialized in direct-response writing (meaning writing that not only sells, but asks prospects to take a specific action - such as actually making an appointment). Mike has written well over 1,000 campaigns, both B2B and B2C. Among them he has created marketing materials for just about every medical, dental and allied health specialty. In addition to working with our corporate and doctor clients, Mike has written for PacifiCare, United Airlines, America West Airlines, Langer Juice, Memorex and too many of America's largest financial institutions to name. While he considers the results his writing has brought his clients the true test of his ability, he has also won a variety of marketing recognition awards.

Patrice R., Art Director and Website Specialist — Patrice is an Art Director with wide-ranging experience that runs the gamut from brand development and logo design to interactive website design, collateral design and advertising. She has held positions as an Art Director in a corporate environment, Senior Designer in an ad agency, and Creative Director in a graphic design studio. Clients have included Yamaha Electronics, Leiner Health Products, Memorex, Hansen's Beverages, Isuzu and Rite Aid Drugs. Her creative vision, depth of experience and skills help address client needs in creating compelling, multi-dimensional marketing programs.

Patt J., Client Account Manager — Patt's career in healthcare marketing started almost 20 years ago working with Lonnie & Stewart. She's dedicated to building strong relationships with her clients and assisting them in realizing their marketing goals. As a Senior Client Account Manager, Patt has worked with all specialties and enjoys complex multi-practitioner practices. She has helped over 500 practices and keeps in touch with many of them to this day. Patt is a California native. She enjoys starting her day with a Zumba(r) fitness class. Patt is an avid and eclectic reader and is always carrying around a new book. She spends evenings with her husband and their kitty, Roxie.

Steve M., Art Director and Web Specialist — Steve is a seasoned professional with a modern design sensibility. While his portfolio consists of award winning work, his first priority is to produce results for clients - marketable results that translate into increased revenues. Time and again he has proven his ability to integrate his expertise with a practice. He centers his attention on a client's needs, goals, budgetary considerations, and aims to identify with the client's company philosophy and mission, and then translates that into an excellent finished product. Steve's experience with art direction on hundreds of campaigns, in a variety of healthcare modalities, gives him unique insight on how to creatively represent healthcare practices. In addition to healthcare, Steve has worked with past clients such as American Express, Home Depot, ITT Sheraton and Paul Brown Hawaii.

Tom S., Senior Copywriter — Everyone has a story to tell, and Thomas believes that your story is the heart of any successful communications project. Through creative and strategic problem solving Thomas uncovers your unique company story and tells it effectively and clearly. Thomas has written and produced videos, websites, social media, speeches, brochures, product packaging, case studies and award-winning annual reports. Clients include Canon, Apria Healthcare, Toshiba, Coram Specialty Infusion Services, QueensCare, UnitedHealthcare, CareMore and Puget Health. With deep experience in respiratory care, diabetes, Medicare, enteral care, prosthodontics, medical imaging and non-profit healthcare, Thomas brings valuable branding and marketing experience to Healthcare Success Strategies. In his free time Thomas enjoys landscaping, fossil collecting, roadside relics and the quiet majesty of the Mohave Desert.