"Advanced Healthcare Marketing Strategies"
program curriculum:

Friday - 8:00 am to approximately 5:00 pm
Saturday - 8:00 am to approximately 2:00 pm

Discover hundreds of proven patient acquisition strategies, including doctor referral systems, branding, Internet marketing, internal marketing, advertising, community marketing, publicity (free press) and more. We cap attendance, so we are able to focus the agenda solely on those items most relevant to those attending. Plus, you'll have the opportunity to ask questions anytime you like. Below find a sampling of the kinds of topics we will cover.

Best Practices to attract the cases you want

• How to grow your profits, revenues and new patient counts, despite our uncertain economic and political environment
• How to ethically attract the cases you want most
• How to market tastefully and effectively - without looking needy, cheesy, sleazy or greedy
• How to fight back against aggressive competition
• Discover which 20% of activities will result in 80% of your profits
• How to attract patients who can afford and appreciate your care
• How to develop a marketing budget scientifically
• How to avoid wasting your marketing dollars
• How to target specific cases and insurances
• How to promote ancillary or cash services
• Support new locations, providers, capital equipment or services
• Why you need - and how to get - a 12 month marketing plan that considers your objectives, budget, competitors, target audience, strengths, weaknesses, opportunities and threats
• Where should you start?
• How to track the results of your marketing program to the penny
• How to achieve a return-on-investment of 500% or better
• Which times of the year will work best for you
• Which zip codes should you market to
• How to avoid dozens of common marketing mistakes -before you spend a dime
• Should you hire a marketing person? If so, what should you look for? (Hint: there are about 100 definitions of what a marketing person is and does)

How to triple your number of doctor referrals

• How to become one of the 20% of providers who win 80% of doctor referrals
• How can you protect your referral base from aggressive competitors?
• What to do if key partners or staff have defected to a competitor
• How to attract the cases you want most
• How to generate more professional referrals without looking (or feeling) needy, greedy, sleazy or cheesy
• How to support a new associate or partner
• If you are in a large organization or group practice, how can you "herd cats" to get your goals accomplished
• If you are an associate or mid level employee, how can you finally get your organization off the dime
• How to reward your most important referral sources
• Woo their staffs and they will follow you to the ends of the earth
• How to make gift giving both ethical and more effective
• Should you host educational events? How?
• What can you do if you or your partners are shy
• Should you hire a practice rep to make introductions for you? If so,
    - What level do you need?
    - What skills and experience should you look for?
    - How can you recruit them?
    - What will it cost you?
    - How do you compensate them
    - Should you train a staff person or recruit from the outside
    - Since your reputation and money are on the line, how do you avoid a
         very costly mistake?
    - Should you hire a "free lancer?"
    - How can you manage this process when it is completely outside of your skill set?
• How to ask for referrals from other doctors without begging or looking like a salesman
• What referral are common referral faux pas and how to avoid them like the plague
• How to track your effectiveness
• What to do if their staff doesn't like your staff ... or you?
• Which entertainment strategies are appropriate for you?
• What to do if you or your office "dropped the ball" and they've stopped referring to you?

Winning your favorite cases from the Internet

• The biggest mistakes doctors and organizations make when trying to attract patients from the Internet - and what to do instead
• How to get found by prospective patients - and then get them to call you
• Why most websites are "beautiful failures"
• The secret ingredient to successful websites that 99% of people overlook
• What are the secret ingredients to getting people to call you
• Why (and when) email is so powerful
• How to get found on Google, Yahoo!, Bing, AOL, MSN, and every major search engine (search engine optimization)
• How to show up on search engine results immediately
• How to target locally
• How to track and improve your results
• Should you advertise? If so, where and how to be effective?
• Should you link?
• What are the dirty little secrets of search engine optimization and web design?
• How to make your website relevant to different audiences, e.g., referring providers, patients, family members, etc.
• Which variables are most critical to your success
• Discover how and if advanced Internet marketing strategies make
  sense for you, for example
    - Blogs
    - Facebook
    - Twitter
    - Affiliate marketing
    - Landing pages
    - Premiums

Build your reputation (or "brand")

• Build or maintain your reputation as a recognized leader in your chosen city or niche
• How to stand out from the pack in a positive way
• Enhance your reputation by design
• What really is a brand - and why do you need one
• How to come up with a positioning statement which clearly and powerfully answers the question "why you?"
• How to create a powerful brochure
• When does a logo make sense
• How to "target" upscale patients
• Why psychographics and demographics are critical   - and where to get the marketing research you need
• How to integrate your larger vision into your brand, and then get everyone on board internally
• How to make your new brand consistent with every impression patients and doctors get from you

Create systems so that patients refer the cases you want

• How to create "patient ambassadors" who refer to you in droves
• How to triple the number of your favorite cases - at nearly zero cost
• Statistics show more than half of new patient inquiries are lost at the front desk. How to fix this very expensive problem.
• How to reactivate patients who have left you
• How to create effective recall systems
• How to use "one minute messages" to promote your favorite services, with no pressure
• Why staff is so vital to your success - and how to deal with those who don't "get it"
• Discover which in office promotions work and which ones to avoid
• How to package your products and services
• Should you offer retail or private labeled products?
• Should you survey your patient base? How?
• Should you send patients emails
• What about birthday and Holiday cards
• How to get your team on board
• How to make patients feel loved so that they stay and refer
• How should your office or facility look?
• What should people wear?
• What internal systems create patient loyalty - and which cause them to defect?

Attract high-reimbursement patients through ethical,
powerful external marketing

• Which external marketing strategy yields the number one return on investment
• How to create ongoing external marketing programs which profitably produce new patients, month after month after month
• How to get press for free (publicity)
• Which external strategy is #2?
• Are yellow pages dead or thriving?
• What about postcards and more advanced forms of direct mail?
• Are advertising media right for you? If so, which ones?
    - TV
    - Radio
    - Newspapers
    - Magazines
    - Outdoor
    - Direct mail?
    - How to track your results
    - How to adjust your marketing to turn losing strategies into winners
    - Avoid the "born losers" of marketing

Specialized marketing strategies

• Community marketing
• Event marketing
• Business to business marketing
• Attract referrals from attorneys
• Cross promote with other businesses
• Health fairs
• Attract specific employers or employees, including, nurses,
  teachers, employees with specific insurances

Your dream business starts NOW

• What are your most important next steps?
• How to begin executing immediately
• How to hire good marketing and creative talent
• Inspiring success stories you can learn from

Find out if this program is appropriate for you by
calling us now at (800) 656-0907.