"Advanced Marketing Strategies for Successful Practices" program curriculum:

Find out if this program is appropriate for you by calling us now
at (888) 679-0050 or (949) 713-9500.

Phase 1: Marketing Audit/ Preparation (Before We Meet)

90-Minute Pre-Meeting Questionnaire and Materials

Upon registration, we'll provide you with a detailed questionnaire and instructions to help you organize the vital information we'll need. Allow up to 2 hours to complete your materials, though much of the work can be delegated.

Pre-Meeting Leadership Conference Call - "Examination"

(Scheduled at your convenience, averages 90 minutes)

Upon receipt and review of your materials, we'll schedule a phone meeting between your practice leadership and your consultant (either Lonnie Hirsch or Stewart Gandolf).

During this call, your consultant will ask you many probing questions about your practice including your goals, opportunities, threats, strengths, weaknesses, marketplace, budget and priorities. (It is not uncommon for partners to tell us that no one has ever asked them such "on target" questions before.)

By the end of the call, you and your partners will feel both "heard" and excited about our next steps together.

Marketing Research / Competitive Research

We will review area demographics using various online tools we have at our disposal. We'll also review some of your competitors' marketing efforts. Finally, when appropriate, we'll even review various media options for your practice.

Phase 2: Then we'll meet you at the venue

Because this curriculum is designed as a marketing planning and consulting program - and not a seminar - you will be making important decisions about your practice's future during the time we spend together face-to-face.

Friday Agenda
(Approximately 8:00 am to 6:00 pm)

First Private Consultation:
Plan Presentation and Refinement

(Approximately 1 hour, scheduled individually at the venue)

During your first private meeting, your consultant will review the input you've provided, make specific recommendations, present your practice's Strategic Marketing Plan and elicit your feedback. Sometimes the first draft of your plan will be perfect "as-is," and other times, it may require adjustments based upon your feedback. Either way, your consultant will work closely with you to deliver a plan that "fits you like a glove."

Friday Small Group Sessions: Capped at 8 practices maximum

We will cover dozens of proven high-reimbursement patient acquisition strategies in your small group sessions.

Since we cap attendance, we are able to focus the agenda solely on those items most relevant to attending practices. Plus, you'll have the opportunity to ask questions anytime you like.

Best Practices to attract the cases you want

• How to attract the high paying, fulfilling cases
• What 20% of activities will result in 80% of your profits?
• How to market ethically and effectively
• How to develop a marketing budget scientifically
• Should you offer cash or elective care?

Build your reputation (or "brand")

• Enhance your reputation
• Competitor-proof your practice
• How to create a powerful brochure
• When does a logo make sense
• How to "target" upscale patients
• Why psychographics and demographics are critical

Create systems so that patients refer the cases you want

• How to triple the number of your favorite cases - at nearly zero cost
• Why staff is so vital to your success
• How to create "patient ambassadors"

How to triple your number of doctor referrals

• How to position your practice for the cases you want most
• How to become one of the 20% of practices who win the lion's share of referrals
• How to generate more professional referrals without looking (or feeling) needy, greedy, sleazy or cheesy
• How to reward your most important referral sources
• Woo their staffs and they will follow you to the ends of the earth

Find out if this program is appropriate for you by calling us now
at (888) 679-0050 or (949) 713-9500.

Saturday Agenda
(Approximately 8:00 am to 4:00 pm)

Second Private Consultation:
Plan Review and Next Steps

(Approximately 1 hour, scheduled individually at the venue)

Prior to your second private consultation, you and your team will have time to get together amongst yourselves to review and discuss your marketing plan. We recommend that you take notes and jot down questions so that you can come to your meeting fully prepared.

If you are like most practices, you'll come to your consultation bubbling with excitement and new ideas. You will probably, in fact, look at your practice in a whole new way.

Your consultant will listen to you carefully, answer your questions and respond to your suggestions. If any plan refinements are necessary, he will typically make them on the spot.

He will then help you sort out operational issues and discuss specific next steps to get your plan implemented.

Don't worry about running out of time. If you need more time, your consultant will meet privately with you again, later in the afternoon.

Saturday Small Group Sessions

Winning your favorite cases over the Internet

• What makes a "killer" Web Site?
• Why (and when) email is so powerful
• How to get found (search engine optimization)
• Pay per click advertising, affiliates and banners

Attract high-reimbursement patients through ethical, powerful external marketing

• How to get press for free
• What about upscale magazines and newspapers?
• Which media are right for you, including TV, radio, print and direct mail?
• How to get cases you want from local employers
• Avoid the "born losers" of marketing

Your dream practice starts NOW

• What are your most important next steps?
• How to begin executing immediately
• How to hire good creative talent
• Inspiring success stories you can learn from

Third Private Consultation and Marketing Plan Scheduled
as needed at the venue

(Ranges from 30 to 90 minutes)

Practices that require extra time to digest and reflect upon their plan can meet privately with us a third time at the venue.

During this meeting, your consultant will answer any remaining questions about your plan and together you'll decide about appropriate next steps.

In the end, you'll walk away from our time together with far more than just a "few ideas" to attract the right patients.

Instead, you'll have a detailed blueprint to create the practice of your dreams.

Phase 3: Plan Implementation
and Follow-Up (100% Optional)

If you desire, Healthcare Success Strategies can provide ongoing support and craft powerful promotional materials for your practice

As you might expect, most of the practices who attend our 2-day Strategic Planning Meetings ask us to help them implement their marketing plan as well.

In fact, experience shows us that your attendance at this 2-day meeting can quite easily turn out to be the beginning of a long-enduring, very positive and mutually-rewarding relationship.

So, if you desire, we can help you execute your marketing plan and create your marketing materials for you.

Find out if this program is appropriate for you by calling us now
at (888) 679-0050 or (949) 713-9500.