Archive | March, 2011

news publicity

How to Irritate an Editor, and THE Essential Key to a Successful Healthcare PR News Release

From time to time everyone in healthcare marketing and public relations will write a news release…and then hope that it navigates the tricky course from your desk to the eyes and mind of the intended reader. Individual practices may do this occasionally while big hospitals and other healthcare organizations may do it daily. The secrets […]

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Does Botox Belong in the Dentist’s Office? It Depends on Who You Ask.

Back in the uncomplicated good old days of healthcare marketing, the many and various medical professions, specialties and subspecialties were neatly organized by basic anatomy. Podiatrists, for example, worked on stuff “below the knee.” A patient with a snoring problem might be referred to an “ear-nose-throat” specialist. And dentists cared for your teeth and gums. […]

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How Bottom-Line Success is Really About Creating Top-Line Relationships in Healthcare

How the patient experience is increasingly vital to financial success in our changing healthcare delivery system. From large health systems to hospitals, to medical practices, relationships and satisfaction connect directly to the bottom line. Professional practices, hospitals and virtually all healthcare providers of any size are increasingly aware that, like the retail business down the […]

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coupon offer

Digital Deal-A-Day Coupons Hold Cautions for Healthcare Marketing

The deal-of-the-day coupon phenomenon is new, but it very much looks like it’s here to stay…at least in the retail/merchant sector. For healthcare, however, some cautionary tales have emerged. Our previous post pointed to Groupon as the leading poster boy for a dozen or more “try-it-you’ll-like-it” deal sites. And more importantly, the fact that the […]

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Tracking the Source of New Patients to Maximize Your Advertising ROI

Using ad-tracking toll-free phone numbers to document what most staffs forget to ask. If successful marketing has a mantra, it is: “You’ve got to track!” Having and using an accurate tracking system to identify the source of new patients from the first phone call is the only way to calculate your marketing’s Return-on-Investment (ROI) and […]

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cosmetic surgery

Live From the OR: Do Patients REALLY Want to Watch Open Heart Surgery?

For some time now, we have championed the benefits of video content as a powerful, and often underutilized, tool in healthcare marketing. No pun intended, but here are two cutting-edge video examples of surgery—direct and graphic from the OR. Viewer Discretion Advised. These video examples of actual surgery include graphic content. Online video broadcasts (and […]

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content design

Advertising Art isn’t Art, It’s Advertising. The “Pretty Poison” That’s Sure to Kill Your Healthcare Marketing Message

It’s like being a driving instructor. Part of our job is to keep clients steering their healthcare marketing and advertising bus on the right course and away from the potholes. But all too often we’ll see an accident…someone has veered headlong through the good-sense guide rail and their advertising dollars have gone up in flames. […]

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customer service rating

3 Shortcuts to Sabotage: “Ignoring Customer Service in Healthcare”

We wish we had written that compelling headline because it drew us into an insightful post (that we also wish we had written). Author and business coach Micah Solomon is hitting us with a triple (facetious) dose of ways healthcare providers—particularly hospitals—can avoid service excellence. There must be thousands of ways to fail at customer […]

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search engine optimization and marketing

Google’s New Search Rules of the Road: An Opportunity for Healthcare Sites to Improve

Try “Googling” search terms for your practice or hospital. Your healthcare site page ranking may have moved (or may move soon). The world’s biggest search engine has changed the secret formula that it uses to index all that is cyber. And different rules are now producing different results.

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