From time to time everyone in healthcare marketing and public relations will write a news release…and then hope that it navigates the tricky course from your desk to the eyes and mind of the intended reader. Individual practices may do this occasionally while big hospitals and other healthcare organizations may do it daily. The secrets [...]
Archive | March, 2011
Does Botox Belong in the Dentist’s Office? It Depends on Who You Ask.
Back in the uncomplicated good old days of healthcare marketing, the many and various medical professions, specialties and subspecialties were neatly organized by basic anatomy. Podiatrists, for example, worked on stuff “below the knee.” A patient with a snoring problem might be referred to an “ear-nose-throat” specialist. And dentists cared for your teeth and gums. [...]
Digital Deal-A-Day Coupons Hold Cautions for Healthcare Marketing
The deal-of-the-day coupon phenomenon is new, but it very much looks like it’s here to stay…at least in the retail/merchant sector. For healthcare, however, some cautionary tales have emerged. Our previous post pointed to Groupon as the leading poster boy for a dozen or more “try-it-you’ll-like-it” deal sites. And more importantly, the fact that the [...]
Live From the OR: Do Patients REALLY Want to Watch Open Heart Surgery?
For some time now, we have championed the benefits of video content as a powerful, and often underutilized, tool in healthcare marketing. No pun intended, but here are two cutting-edge video examples of surgery—direct and graphic from the OR. Viewer Discretion Advised. These video examples of actual surgery include graphic content. Online video broadcasts (and [...]
Doctors Aren’t Passively Resisting Social Media. Some Are Candidly Bitter… About Something
Do doctors see social media in their practice future? Have you (or patients) ever wondered why a particular doctor isn’t using social networks? Some doctor comments are harsh. Of course many healthcare providers actively use social media routinely and effectively. Patients look online for health and healthcare info, and at least a few thoroughly professional [...]
Advertising Art isn’t Art, It’s Advertising. The “Pretty Poison” That’s Sure to Kill Your Healthcare Marketing Message
It’s like being a driving instructor. Part of our job is to keep clients steering their healthcare marketing and advertising bus on the right course and away from the potholes. But all too often we’ll see an accident…someone has veered headlong through the good-sense guide rail and their advertising dollars have gone up in flames. [...]
3 Shortcuts to Sabotage: “Ignoring Customer Service in Healthcare”
We wish we had written that compelling headline because it drew us into an insightful post (that we also wish we had written). Author and business coach Micah Solomon is hitting us with a triple (facetious) dose of ways healthcare providers—particularly hospitals—can avoid service excellence. There must be thousands of ways to fail at customer [...]
Are You Too Busy To Be Successful?
Are You Too Busy To Be Successful? There is a cure if you follow a strict treatment plan for feeling better. By Lonnie Hirsch and Stewart Gandolf, MBA A doctor called not long ago and told us he desperately needed our help. That’s not unusual, but he said he couldn’t even wait to go to [...]
Google’s New Search Rules of the Road: An Opportunity for Healthcare Sites to Improve
Try “Googling” search terms for your practice or hospital. Your healthcare site page ranking may have moved (or may move soon). The world’s biggest search engine has changed the secret formula that it uses to index all that is cyber. And different rules are now producing different results.
The “Robot Dance” and Six Other Video Clips that Leverage Your Healthcare Content
Video content in healthcare marketing is increasingly affordable and useful for many reasons, but to our budget-stretching mindset, but using “leverage” is the best part of the equation. We talk about leverage in our popular instructional series about the many uses of video. (All six video segments are on this page.) But the compelling value idea [...]
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