As recently as a year or so ago we probably couldn’t offer a post about the many and various ways that doctors were using social media tools in their medical practice marketing. Outside of the Innovators and Early Adopters, not much could be reported. At best it would have been a short article. But the [...]
Archive for February, 2012
Social Media Ideas Making a Breakthrough in Medical Practice Marketing
February 29th, 2012 
HealthcareSuccess 
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Meet Two Virtual Nurses – Now Working in Medical Marketing
February 27th, 2012 HealthcareSuccess Is there a future for “virtual nurses” in healthcare? How about your medical practice or hospital? Here are two intriguing examples of emerging technology—both labeled “virtual nurse”—that are being tested in the real world of marketing and healthcare delivery. Both interact with the public, although each virtual nurse has a different assignment. Can you see [...]
How the Low-Profile Mandate Committee Influences Your Medical Practice
February 24th, 2012 HealthcareSuccess The opinion/editorial page in every publication draws fewer readers than the front page. Traditionally, the Op-Ed section is less interesting and exciting than the flash of hot news. So, in case you missed Dr. Scott Gottlieb’s opinion piece for the Wall Street Journal about healthcare’s Mandate Committee, it’s well worth two minutes of your time. [...]
The Often-Forgotten Five-Minute Rule for Every Physician Practice
February 22nd, 2012 HealthcareSuccess If you live and work with the hints and helps in short maxims, there are dozens of “five-minute rules” to guide you in everything from computer science to digital discourse. Some of these “rules” are informal at best. In computer science, the five-minute random rule says to cache randomly accessed disk pages that are re-used [...]
The One Thing That Apple Can’t Include Inside the Product Package
February 20th, 2012 HealthcareSuccess If your healthcare marketing materials were as easily created and remarkably beautiful as an Apple product demonstration, you would never need professional design or writing services again. Ever. Apple’s advertising is powerfully compelling. Creative materials—books, photos, videos—appear intuitively simple to do, and some people are mesmerized into believing that do-it-yourself (DIY) is a short cut [...]
