| 2012 | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2011 | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
| 2010 | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
2012
May
- The Frightening Social Media Gap in Doctor Marketing
- The Speed of Trust: One Doctor’s System for Physician-Patient Communications
- AAOE: Building a Physician Referral Network
- Little Playbook of Emotions for Healthcare Branding and Patient Engagement
- Why Social Spending Sites May Not Be a Bargain for Physician Advertising
- Paying Patients: Are Rewards Programs Next for Physician Marketing?
- Digital Healthcare Decisions: Social Media Opportunity for Marketers
- LinkedIn: The Social Media Town Car of Physician Marketing
April
- Doctor Marketing: Patients Are Always Judging You
- A Clear and Sensible Business Case for SEO and Healthcare Marketing Analytics
- Case Example: Something You Haven’t Seen in Marketing ER Wait Times
- Surprised? The Increasing Importance of Physician-to-Physician Referrals
- Doing Well by Doing Good: A Natural for Healthcare Advertising Placement
- Marketing Myopia: A Classic Insight for Winning New Patients Today
- Healthcare Robots Sell High-Tech Branding and Benefits
- Share Your Genius. Show Your Best Work. Contribute a Post to The Healthcare Marketing Exchange.
- Futuristic Stuff That Will Change Healthcare Marketing Someday (Soon).
- Get Small: The Digital World is a Mobile World
- Consumer Intelligence: Hard Questions for Concierge Practice Marketing
- Why Healthcare Marketing Needs to Wakeup to Caregivers and Influencers
- An Actual Patient, an Exceptional Practice Story and a Fun Production Shoot
March
- Lead-Balloon Letter: How Not to Announce a Fee Increase
- Vasectomy Advertising is a Popular New, Non-Contact Sport
- Is This What a Unicorn Economic Recovery Looks Like?
- The World’s Shortest Marketing Survey: One, Four-Word Question
- Success Story: Orthopedic Center of Illinois’ Unified Marketing Message
- Most Doctors Are Gloomy About Their Financial Future and Patient Care
- Healthcare’s Consumerist Revolution and the Quality of Caring
- Medical Marketing: Are You Setting Sail to Fail in the Sea of Competition?
- Surprise Success: Attitude Shift Lifts New Patient Appointments 41 Percent
- Will Digital Dooh Loos Make a Splash in Medical Marketing?
- STUDY: Healthcare Websites Need Update as Hubs for Patient Engagement
- Chicken-or-Egg Challenge: Who Chooses the Hospital, Patient or Physician?
- Pinterest: Four Important Considerations Before You Board, Pin or Repin
February
- Social Media Ideas Making a Breakthrough in Medical Practice Marketing
- Meet Two Virtual Nurses – Now Working in Medical Marketing
- How the Low-Profile Mandate Committee Influences Your Medical Practice
- The Often-Forgotten Five-Minute Rule for Every Physician Practice
- The One Thing That Apple Can’t Include Inside the Product Package
- Physician Salaries Endangered in Some Hospital-Owned Practices
- Should You Apologize for Marketing Healthcare Services?
- Healthcare Branding: That Was Then. This Is Now.
- Barrier or Blessing: Should Patients and Providers Use Email for Healthcare Communications?
- The FDA’s Brief (but First-Ever) Social Media Guidance for Healthcare Marketing
- Time to Seriously Rethink Your Healthcare Marketing Strategy?
- What Groundhog Day and Doctor Referral Marketing Have in Common
- Two New Online Sites Worth Watching for Healthcare Marketing Potential
January
- Break the 21-Minute Patient Wait Barrier to Improve Patient Satisfaction in Doctor Marketing
- Texas Board Examines Dental Advertising on Groupon and other “Deal-A-Day” Sites
- Healthcare Marketing in Transition: The Increasing Value of Physician Liaisons
- Share Your Open House Success Formula: Unique Healthcare Marketing Ideas Wanted
- Healthcare is Failing: The Emerging Role for Medical Practice Marketing
- Compelling Clinical Cases Boost Reputation and Professional Referrals in Medical Practice Marketing
- Doctor Marketing Tip: Your Disappearing Patients and How to Reach Them
- Your eNewsletter Stinks: Tips to Improve Your Medical Practice Marketing
- Physician Advertising Mistake #11: Not Knowing How to Evaluate Creative Materials
- Hello Hulu: Affordable Local Audience Targeting Option for Healthcare Advertising
- Sage Advice: Medical Advertising Agency Words of Wisdom
- Are Physician Liaison Programs a No-Win, Zero-Sum Marketing Game?
- The Absurdly Simple Key to Patient Satisfaction that Everyone Forgets
2011
December
- It’s the Top of the12th: Time to Check Your Hospital’s Box Score
- Symptom-Targeting and Other Healthcare Marketing Trends for 2012 Watch List
- Big Improvements Can Come in Small Packages: a Hospital Marketing Case Example
- Legally Dumb: Should a Doctor or Dentist Sue a Patient for Bad-Mouth Comments?
- Where to Find an Army of Reps to Deliver Doctor Referrals
- Closing the Action Gap: Physician and Hospital Advertising Needs a Forceful Message
- Case Study: The “Anti-Sales Philosophy” Doubles Physician Advertising Effectiveness
- The Good and the Bad: Medical Practice Marketing Gift Advice from Our Readers
- Physician Marketing Tools Have Changed, But Relationship Building Remains the Goal
November
- Damned if They Do, Damned if They Don’t: A Hospital Public Relations Brouhaha
- Protect Your Brand: Trademark Essentials for Healthcare and Hospital Marketing
- Yes…It is Possible for Doctor Marketing to Ignite Word-of-Mouth Advertising
- Physician Marketing: Can your patients afford the care they need? How to tell, and how to help.
- Medical Practice Marketing: Is Walmart Jumping Into the Primary Care Gap or Not?
- Whacky or Wonderful? Making Gift-Giving Memorable in Medical Practice Marketing
- Underestimate the Competition: Critical Medical Advertising Mistake #9
- Physician Advertising: 5 Steps to Increased Revenue When the Phone Rings
- Holiday Giving and the Gift of Success: Sharing a Healthcare Marketing Resource
- Tale of Two Cities: Upscale vs. Down Low for Dental Branding
- Out of the Executive Suite and Into the Bedpan: Front-Line Approach to Hospital Marketing and PR
- Physician Marketing: Industry Example of a Warm Welcome Letter that Wins Friends
October
- Physician Advice to Physicians Still on the Social Media Sidelines: Get in the Game
- Why Social Media Has Definitely Not Replaced Word-of-Mouth in Medical Practice Advertising
- Hospital Marketing Severely Challenged by Staff Layoff Trend
- How to Destroy Your Medical Practice Marketing New Business in One Easy Step
- 5 Must-See Medical Marketing Videos: Ideas to Inspire and Engage
- Recession: A Stinging, Lingering Sore Spot for Doctors and Hospitals
- “Contagion” and the Heated Competition in Promoting Flu Shots for Healthcare Marketing
- Nothing Personal, but Doctors Still Fear Social Media in Physician Marketing
- Heard about “Patch?” Something New and Local for Healthcare Advertising and Public Relations
- Healthcare Marketing Video Demystifies Provider’s Story in 120 Seconds
- Bald Is Beautiful and Other Physician Marketing Community Connections
- Fickle Facebook Fans: Why Physician Marketing Can’t Take Social Media Engagement for Granted
- Thought-Provoking Questions for Medical Practice Marketing in Disturbing Economic Times
- Hospital Public Relations: When Really Nasty News Hits the Fan
September
- What Doctors Can Learn About Retail Marketing from “Truck Stop Missouri”
- Why Hospital Marketing Decisions by Committee Rarely Work
- Healthcare Success Axioms: Useful Wisdom From The Book of Medical Marketing
- Love ‘em or Hate ‘em: Creative QR Codes in Hospital Marketing
- Physician Relations Podcast: Mapping, Measuring and Managing Healthcare Provider Referral Leakage
- Hospital Marketing Perspectives: Capture Market Share and Referrals by Hiring Physicians
- Hospital Marketing: Why Spaghetti Marketing Doesn’t Work
- Effective Word-of-Mouth Management and Measurement
- “Please Read This Today.” A Call to Action for Doctor Advertising.
- Marketing Post-Acute Care Services
- The Pride of Shameless Self-Promotion: Make Them Feel They’d be Doomed Without You
- Target Audience Cheat Sheet for Physician Marketing and Medical Group Advertising
- Living the Brand: Leading Your Organization’s Customer Experience Strategy
- Acquisitions and Consolidation: Structure, Culture, and Strategy to Make It Work?
- So Where Are We With ACOs? – Live From SHSMD
- Building Your Brand With Wellness
- Marketing Lessons from Massachusetts’ Reform Experience
- Marketing and PR Professionals Uniting for Winning Results
- Physicians’ Crying Need for Communications Training in Doctor Marketing
- Successful Strategies for Online Patient Research and Engagement
- “Priceline” Hospital Marketing: Will Patients Trust in “Lowest Bidder” Healthcare?
- Bet You Can’t Top This: Orthodontist Shows How Office Décor is Fun Marketing
- Putting Your Reputation on the Line with Every New Patient Contact in Doctor Marketing
- Find Tweet Success With Precision Hospital Marketing Messages
- Why Hospital Marketing Must Drive the Website Development Train (Not IT)
August
- Will EHR Adoption Help or Hurt Patient Experience? A Physician Practice Marketing Challenge for Tablet Computers.
- How the “New Sales Strategies” Work in Physician Marketing
- One Physician’s Candid Assessment of Social Media in Medical Practice Marketing
- Why You Need to Explain QR Codes in Physician Practice Advertising and How to Do It Right
- Caring Docs: Saluting the Good Works of Physician Community Relations Programs
- Google Plus for Business: Medical Practice Marketing’s Three Options
- Two Hospital Community Relations Programs that Get Out and About
- How Bonding Over Food Enhances Physician Relations in Medical Practice Marketing
- The Importance of “The Follow-Up” In Medical Practice Marketing
- From South Dakota to New York, Healthcare Marketing Has a Heart
- 12 Ways iPads Are Changing Hospital Marketing and PR
- Learning to Love Sales From the Caring Side of Medical Practice Marketing
- Don’t Miss These Three Creative Ideas for Hospital and Healthcare Promotion
- High Tech House Calls, Telemedicine Differentiate in Hospital Marketing
- Medical Practice Marketing: Successful Sound Bites Give Your Expertise a Media Voice
- Lost In Translation: Does Your Hospital Marketing & Advertising Communicate?
- Traditional Meets Digital: Don’t Twitter Away Your Medical Practice Marketing Budget
- Look Who’s Talking: Physician Marketing Finds New Voice for Patient Communications
July
- Hospital Marketing and PR Spotlight: Kids and Puppies Are Always a Winner
- Helping Patients with Medical Marketing Testimonials. A “How-To” from ENT Marketing for Others.
- Barbers of Civility: An Unkind Hospital Public Relations Problem That Affects Everything
- Advanced Technology Is A Star Trek Branding Opportunity For Hospital Marketing
- When Doctors Slam the Door on Pharmaceutical Marketing Reps, Where Does That Leave the Patient?
- Healthcare Public Speaking: Engaging the Power of Personal Persuasion
- The First Three Doctor Marketing Questions and What They Reveal About Your Success
- What a Dead Rat Can Teach You About Hospital Public Relations and Patient Experience
- Local Means Local: The Importance of Local Search in Hospital and Physician Marketing
- Hospital Marketing Lessons: Social Sins of Tweets and Twitter
- Recognizing a Bad Strategy: Lessons in Leadership for Healthcare Marketing Strategists
- Lessons Learned: The Worst Physician Marketing Debacle Ever
- Four Change Agents That Will Influence Your Future Healthcare Marketing
June
- Doctor Marketing Insights from the Four Seasons Hotel and a Master Surgeon
- Healthcare Marketing: Doctors and Staff are Key to Patient Satisfaction in Hospital Care
- It’s Time to Look at the “Mom Message” in Your Doctor/Physician Marketing & Advertising
- From the Field: Four Hospital and Healthcare Marketing Stories You May Have Missed
- Up-Scale, Wealthy Consumers Use Coupons as Much as Everyone Else.
- The Two Must-Have Website Attributes for Healthcare Marketing
- As Medical Specialists Race into Consumer-Direct Marketing, Watch for Legal Tripwires
- Why David Ogilvy is the Father of Advertising: We Sell or Else.
- There’s a Federal “Mystery Shopper” in Your Waiting Room. Here’s What the HHS Wants to Know.
- Hospital Marketing Expands Mobile Health Promotion and Stretches Ad Budget, Too
- Truth in Numbers: What Your Phone Conversion Rate Means to Gross Margin
- Where to Find 8 Million, Financially Qualified, Elective Care Consumers Right Now
- Hospital Marketing Invokes Heavenly Patient Experience to Face Goliath in Ohio
May
- It’s a Radical Idea, But “Same Day Appointments” Just Might Catch On
- Give ‘em somethin’ to try you out. A healthcare marketing idea from the supermarket samples lady.
- What You Can Learn About Medical Marketing from Bank Robber Willie Sutton
- Silly, Yet Serious: “SuperColon” Helps Hospitals Promote Cancer Prevention Message
- Doctors’ Offices Follow Hospital Examples in Promoting Wait Times
- It’s All “About-dot-Me.” The Benefits of a Free Personal Profile Page for Doctors, Hospitals and Healthcare Marketing Professionals
- The Benefits of Live Chat on Your Medical Website. (But Does Healthcare Marketing Need It?)
- Why Hospital Marketing Has an Incentive to Compete with Amenities
- Facebook Follow-up: Should You Use a Facebook Page as Your Website?
- 19 Twitter “Thanks” Messages with an Extra Marketing Punch. Feel Free to Use for Your #hcmktg
- The 20 All Time Best Ways to Build a Connection for Outstanding Patient Satisfaction, Healthcare Marketing Success…and Life in General.
- Fun or Foolish: You Can’t Afford Out-of-Home Healthcare Advertising Unless It’s Also Effective
April
- Doctors, Please Watch Your Language. When Medical Jargon Kills the Marketing Message.
- Game On: Hospitals and Healthcare Marketers Are Now Playing Along
- Heads-Up Healthcare: Google’s New “Plus One” Button is Something Like “Like,” But Bigger. Much Bigger.
- A Word About Word-of-Mouth Advertising: How to Dispel Old School Misconceptions.
- Is the Cost of Healthcare Insurance a Throttle or an Accelerator?
- Psst…Don’t Tell Your Competition: Mystery Marketing Hero Revealed.
- Doximity is Not the New LinkedIn. Two Important Digital Tools that Every Physician Can Use
- The “General Market” Illusion: The New Majority in Healthcare Marketing
- A Doctor’s World is Changing: Is Your Marketing Message Keeping Up with You?
- A Broken Guitar, Unhappy Musician, Indifferent Airline and Viral Video. The Imperfect Customer Service Storm.
- 6 Things You Need to Know About QR Codes for Healthcare Marketing & Advertising
- Golden Goose Demise: A Doctor Marketing Lesson for All Professions
March
- How to Irritate an Editor, and THE Essential Key to a Successful Healthcare PR News Release
- Does Botox Belong in the Dentist’s Office? It Depends on Who You Ask.
- Digital Deal-A-Day Coupons Hold Cautions for Healthcare Marketing
- Live From the OR: Do Patients REALLY Want to Watch Open Heart Surgery?
- Doctors Aren’t Passively Resisting Social Media. Some Are Candidly Bitter… About Something
- Advertising Art isn’t Art, It’s Advertising. The “Pretty Poison” That’s Sure to Kill Your Healthcare Marketing Message
- 3 Shortcuts to Sabotage: “Ignoring Customer Service in Healthcare”
- Google’s New Search Rules of the Road: An Opportunity for Healthcare Sites to Improve
- The “Robot Dance” and Six Other Video Clips that Leverage Your Healthcare Content
- Brand v. Bland: The Top Seven Reasons Healthcare Branding Means Business
- What My Grandmother’s Magazines Say to Your Patients About Their Brand Experience
- When We Say “Your Brand,” You Should Be Thinking “Professional Reputation”
- Even More Excellent Examples of Engaging Healthcare Social Media at Work
- The Elusive Patient Experience: Are You Wasting Money Trying to Hit the Wrong Target?
- Emotional Transportation: How Physicians Can Win Patient Compliance and Improve Outcomes with Purposeful Storytelling
- Why “Common Wisdom” is Commonly Wrong in Healthcare Marketing and What to Do Instead
- Dueling ERs: Cross-town Rivals Use Videos and T-shirts to Compete for Patients at Hospitals’ New Front Door
- Why Doctors Aren’t Buying Into Social Media (Yet) and What Needs to Change
- Delivering an Exceptional Patient Experience: Sometimes Leadership Rolls Uphill
- Healthcare Marketing Danger: Be Careful What You Do When You’re Number One
- Why You Need a Branded YouTube Channel and How-To Tips That Attract Viewers
- The Value of Knowing: Most People Want and Are Willing to Pay For Predictive Tests
February
- How Do They Do That? Marketing High-Touch Primary Care That’s Less Than the Cost of a Weekly Latte
- Great Ideas: The Systematic Road from Inspiration to Reward for Healthcare Marketing & Advertising
- How Educational Classes for Patients Enhance Reputation, Promote Healthy Living and Grow New Business
- In Only One Word: What’s Your Edge?
- An “Infomercial” Is Probably Not What You Think It Is. (And Why Video Belongs in Your Healthcare Marketing Toolbox).
- The Classic Dilemma: Equipment Expense or Marketing Investment?
- Flat Tire and Exceeding Expectations: How Empowerment Paves the Road of Patient Satisfaction
- Are the Really Nice People Who Answer Your Phone Secretly Killing Your Business?
- Patients Want Online Appointment Scheduling, but Few Medical Providers Claim this Marketing Differentiation
- A Clever Twitter Tip You Can Use to Focus Your Social Media Marketing Message
- The One and Only Reason People Buy Healthcare. (What Are You Selling?)
- Technology Cancels the Sound of Dentist’s Drill: Wide-Open Dental Marketing Appeal to Phobic and Anxious Patients
- Fast (or Free) Urgent Care: “Beat the Clock” Emergency Room Guarantees
- Fight, Flight or Listen: 3 Ways to Deal with Physician Reviews & Negative Patient Comments
- The “So What?” and “Who Cares?” Challenge: A Universal Test for Healthcare Advertising
- Remarkable Article: Physician’s 2002 Marketing Advice to Fellow Doctors Still Excellent
- A Rose by Any Other Name: What to do When Healthcare Marketing is a Thorny Label
- WANTED: Beyond-the-Basics Healthcare Social Media Examples – Like These…
- Non-Surgical Facial Procedures: Hot Market for Plastic Surgeons Also Heats-Up Professional Competition
- The Silver Tsunami and Five Other Disruptive Trends Impacting Medical Marketing
January
- Online Video House Calls? Tune-in and Watch This Trend Line.
- Two-Cents Worth of Coffee Leaves a Bad Impression. How Customer Service is Won or Lost in Seconds, Pennies and Drops.
- Pacemaker-Like Device for Sleep Apnea on the Horizon
- When Referral Sources Die, Defect, Retire—What Are You Going to Do Now?
- 27 iPad Uses in Medical Marketing, Point of Care and Pharma/Device Sales
- Oral Surgery Marketing Mistake: A Cautionary Tale for All
- Tricks You Can Use From the Urgent Care Marketing Handbook
- Will the First Home-Use Laser Device Put a Wrinkle in Plastic Surgery or MediSpa Marketing?
- 4 Things You Need Before You Hire a Full-Time Social Media Manager
- The Big-Ad-But-No-Experience Frustration. Answer the Competition or Forfeit the Marketing Advantage in Silence.
- Primary Care Physicians and Specialists Referral Gap Means Marketing Problems
- The Plumber Says Thanks: Customer Service Lessons From Unlikely Sources
- Twitter Users May Not Match Your Target Audience
- SHSMD Offers Marketing Guidance for Hospitals – And Everyone Else, Too
- Orthopedic Surgery Reveals Future Healthcare Marketing Trend
- BlogCatalog.com
- What You Can Learn from Occupational Medicine Marketing
- Paging Marcia Brady: Your Outdated Office Décor Gives the Wrong Doctor/Physician Marketing Message
- Would You Like to Try a Sermo Pulse Survey? A Unique Opportunity for Physician Relations Insight
- Hospital Community Event: Bike Rodeo and Free Helmets Help Teach Safe Riding Skills – and Keep Kids Out of Florida Hospital
- Extreme Makeover Predicted for Healthcare in 2011. (Really?) No Surprises for Healthcare Marketing among PwC Top Trends
2010
December
- How-To Example of Leveraging Media: Prosthodontic Marketing Gets More Impact for Esthetic Restoration Campaign
- Publicity Hitchhiking: Offer Your Local Expert Voice for National Healthcare Headlines
- 6 Billion Reasons Why Groupon Represents the ‘New Normal’ in Marketing & Advertising
- What Healthcare Providers Could Learn About Customer Service From My 18-Year Old Kid
- Five-Star Differentiation: Nonclinical Experience Twice as Important as Clinical Reputation in Patient Choice of Hospital
- Healthcare Marketing: Your Lab Report is Gibberish. How Good Design Improves Health and Doctor-Patient Communications
- Medical Device Marketing & Advertising Finds Receptive Audience with At-Home Patients
- Dental Marketing & PR: Philadelphia Dentist Gives Back to Community and Catches TV News Spotlight
- Veterinary Marketing and Advertising: Winning Year-Round Clients with Holiday Season Publicity
- Old Media Telephone is First on New Media List for Marketing to Physicians
- Hospital Marketing & Advertising: A Unique Healthcare Experience for Women by Women
November
- Allergist Marketing: Targeting Kissing and Other Life’s Pleasures – Causes of Serious Allergic Reactions
- How Are You Using the iPad in Healthcare, Hospital or Pharmaceutical Marketing? Game-Changer or Curious Gadget?
- Little Things Make a Big Difference: The Art of Customer Service in Hospital and Medical Practice Marketing
- Facebook is Gaining Traction with Medical and Hospital Marketing and Public Relations
- Branding in Unlikely Places: Using Patient Friendly Billing Statement in Hospital and Medical Marketing
- Pharma Execs Are Still Pondering Digital Strategy: How to Measure Effectiveness?
- Tech-Savvy Nurses: Emerging Target of Influence for Pharmaceutical Marketing & Advertising
- Creating Cancer Awareness: How a Beer (or Two) Inspired the International ‘Movember’ Healthcare Public Relations Campaign
- High-Touch Technology Enhances Patient Satisfaction and Hospital Public Relations
- Fresh Online Face of AAE: Association’s Website is Sterling Endodontic Marketing
- WARNING: These Graphics are Graphic – Proposed Tobacco Warnings Are Shocking Healthcare Marketing
- Quick Capture Offer: 1 Dollar-1 Day Only Promotional Idea for Healthcare Marketing & Advertising
- Doctor-to-Doctor Advice: 3 Basic Steps to Getting Started in Social Media for Physician Marketing
- Taking Aim at the Competition: A Page from the Retail Playbook for Hospital Marketing and Advertising
- Claims and Credibility: A Short Post about a Big Gaffe in Healthcare and Medical Practice Marketing
- Fortune Doesn’t Always Follow Fame: A Quick Case Example of Doctor/Physician Marketing Neglect
- Social Media Tripwires and Online Effectiveness: Toolkits for Doctors, Hospitals and Healthcare Marketing Communicators
- What’s Meaningful Use? Patient Portal Introduced by Multispecialty Group Practice Marketing in Albany, NY Area
- Beneath the White Coat: Where Healthcare Public Relations and PR Opportunity Hides
October
- New Opportunity for Local Search: Google Boost Brings Healthcare Marketing & Advertising Closer to Home
- Survey Says:Traditional Communications Channels Still Beat Mobile for Healthcare Marketing & Advertising
- Public Imperative: Walking Six Miles Each Week Could Be a Neurology Marketing Concept to Fight Dementia with Brain Power
- Digital Coupons: What’s Old is New Again for Chiropractic Marketing & Advertising (and others too)
- TxtMsg to Hospital Marketing & Advertising Execs: Take Two Apps and Call Me in the Morning
- The Humble Carrot: Enduring Vegetable Icon of Vision Health and Optometry Marketing
- “Fertility Boot Camp” Wellness Retreat – Holistic Ally in Reproductive Endocrinology Marketing
- Bodily Email: Internal Organs that Communicate for Themselves Could Differentiate Your Cardiology Marketing
- EyeBall 2010: Clever Name for a Charitable Cause in Ophthalmology Marketing
- 16 Internet Social Media Gathering Spots for MDs; Listening-posts for Doctor/Physician Marketing
- Emerging Health Communities on the Healthcare Marketing & Advertising Radar. Web-savvy Physician’s View from Health 2.0
- “And the Winner Is…” SHSMD Conference Follow-up Is an Imaginative Use of Video in Medical & Hospital Marketing
- Who’d have thought Hand Hygiene could be entertaining? A Dance and Learn Video (Really) for Internal Healthcare Public Relations Audiences.
- Ophthalmology Marketing: Novelty Contact Lenses Risk Halloween Trick, not Treat.
- The Good News & the Bad News about EMR for Medical Practice Marketing & Advertising
- Physical Therapy Marketing: Anti-gravity Treadmill Brings Space Science Down to Earth
- Gastroenterology Marketing to Tell the Tale of Water: Soothing News May Help Colonoscopy Recommendations
- Is “Speed-Networking” Successful for Cardiology Marketing?
- Alternative to the Dreaded Dentist’s Drill Could Open New (but Narrow) Dental Marketing Gateway
- Mammogram Marketing Ideas: Appealing to Women in Doctor and Physician Marketing & Advertising and Hospital Promotions
- Skype from Maternity Ward: A Winning Concept for Healthcare and Hospital Public Relations
September
- Mental Illness Stigma Still a Challenging Work-in-Progress for Psychology & Psychiatric Marketing
- Thoughts about Time & Money. Simple Grid Helps Guide Big Healthcare Marketing Decisions
- Veterinary Marketing Opportunity with Mobile Dog Heart Checks
- “We’re all in the family, so why are we feuding?” Physician Relations Secrets Revealed.
- Boston Physician Wants CME Independence from Pharmaceutical Marketing & Advertising
- Promoting ER Wait Times: The Hospital Marketing & Advertising Bandwagon
- Clear-Speak Needed: Call to Duty for Healthcare Public Relations and Communications Professionals to Improve Health Literacy
- Clever Orthodontic Marketing Contest Keeps Kids and Parents Connected to the Practice During Vacation Months
- Community Hospitals Are Disappearing. Economic and Competitive Headwinds Challenge Independence and Survival.
- Patient Education and OB/GYN Marketing Opportunity Suggested in Latest CDC Breastfeeding Report Card
- Twin Cities Candy Buy Back: A Civic-Minded Promotion for Orthodontic Marketing & Publicity Gets Everyone Involved.
- Texting Tales: Message Technology Increasing in Hospital Marketing & PR — and (Surprise!) Wellness & Compliance
- Will Medical Group Practice Marketing Be Simplified to One, Two, or Three Consumer Reports Stars?
- Medical Scribes – A Viable Model for Increasing Adoption of Electronic Medical Records Systems?
- Sleep Medicine Marketing Finds an Ally in the Spa Industry; Promoting Sleep Health Education
- Alternative Care Marketing Meets the Retail Pharmacy Industry
- Healthcare Reform: Smooth Transition or Shotgun Wedding for private practices?
- Signs of the Future for Healthcare Marketing and Advertising? This Billboard is Looking at You, Mrs. Jones
- Stethoscope with Commercials Could Open a New Medical Device Marketing & Advertising Channel
- Men’s Cosmetics: A Growing Gateway for Medical Group Marketing & Advertising?
- More Men May Be Singing Your Song. Shifting Demographics in Healthcare Marketing & Advertising?
- Interactive Tools for Pedodontic / Pediatric Dentistry Marketing: Maintaining the Competitive Edge in Columbus, Mississippi
August
- Look Closely. Is Online Pharmaceutical Marketing & Advertising Really Increasing?
- Quick-Sell Problem Could Work for Healthcare Marketing & Advertising Too
- Redefining the Concept of “Selling” in Healthcare
- Heads-up for Healthcare Marketing & Advertising: Bing Now Powers Yahoo! Search
- Dermatology Marketing Note: Indoor Tanning Could Be an Addiction
- Under-penetrated Market; Growing Opportunity for Audiology and Hearing Marketing
- Attention Healthcare Public Relations & PR Professionals: CDC Tracking (Possible) Gulf Oil Spill Health Effects in Four States
- Physician-Patient Communications Lesson for Internal Medicine Marketing (and everyone else)
- Allergist Marketing Updates Pollen Count via Twitter, Facebook, Email, and Text
- Concierge Practice Marketing: White Coat…Meet Blue Collar
- Publicity Success Story: It’s not impossible; sometimes easy.
- Driving your brand in dental marketing & advertising
- The importance of big fish in healthcare marketing and advertising
- The Music of Dental Marketing
- Change is certain to continue in cardiology marketing
- Cosmetic Surgery Marketing Opportunity Growing Among Minorities
- Urology Marketing: Vasectomy Friday, the Couch Potato, and Big Game Weekend
- Creating an Effective ASC Marketing Plan for Growth and Success
- Attention Family Practice Doctors: Your competition is on aisle three.
July
- Revised FTC Guidelines Apply to Healthcare & Medical Practice Testimonials
- Make Way, Gutenberg. Mayo Clinic’s Center for Social Media Arrives
- Social Media ROI in Physician Marketing & Advertising – Now More Than Skin Deep
- The Ultimate Hospital Marketing Social Media List
- Affordable, Creative Television Ads That Deliver Impact and Results
- A Fresh Look at the 7 Ps of Healthcare Marketing
