Online Marketing that Reaches Baby Boomers

Around this time last year, tech-loving Millennials overtook the Baby Boomer Generation. At 75.4 million, Millennials (generally 1981 to 1994) became America’s largest generation, unseating Boomers at 74.9 million (1946 to 1964). [Pew Research] But online Boomer marketing is neither down nor out. Millennials—who are a tough marketing challenge—seem to have dominated the spotlight lately. But […]

Alert: How to Create Email Subject Lines That Can’t Be Ignored

More than 30 percent of email recipients open the email based on the subject line alone. Unfortunately, the folks that study those things seem to be silent about what happens to the other 70 percent. But we have a pretty good guess. Everyone’s INBOX is the target of tons of digital missiles each day, and […]

How to Find and Influence Digital Influencers

Right out of the box you should know that working with your digital influencers is a useful way to bolster your social media presence. But you should also know that it’s an advanced, sophisticated and challenging method that’s not for everyone. (Please check out this article to start. But if you still have questions, please […]

Why Your Internal Audience Is Your Most Important Audience

At a routine medical appointment yesterday, a friend of mine was greeted with a chilling: “Please sign in, and take a seat.” No warm hello. No friendly smile. And no way to treat a regular member of the internal audience of this practice. Here’s why: The math is simple and straightforward. It costs at least five […]

Misused and Confused Words of Marketing and Advertising

Every industry has it’s own, unique vocabulary. These are the specialized terms, buzz words, phrases and jargon that is peculiar a particular business. I wouldn’t attempt the work-a-day words that a doctor-to-doctor conversation might include. There’s a strong prospect that I’d be lost (quickly) in a forest of multisyllabic medical terminology. The word-world of marketing […]

Insanely Easy Ways To Use Twitter for Greater Digital Presence

While Facebook and Instagram are among our favorite social media channels to generate patients, Twitter can play a supporting role in your healthcare marketing. There are a lot of ways to leverage Twitter, but let’s focus on five easy things you can do today that have the potential to impact your business tomorrow. Twitter: Communicate, […]

Three Ways Video Can Help Your Business

Before we get to the benefits of video for your business, let’s clarify one thing. While professional–studio quality–video production is often required, there may be some informal exceptions. You can sometimes get away with simple, DIY videos from your smartphone. Impromptu videos of your health fair booth, for example, posted on your practice Facebook page. Video […]

How Proper Planning Can Crush the Competition

Successful practices and businesses are built from great service, good leadership and rock-solid strategies. A good marketing plan is important so you know whom to target.   But before you get to the planning stage, you need to determine what you want to accomplish in the next 12 months. You may already have a strategy […]