The following quote is at least 50 years old, but dentists, doctors and healthcare providers can put this classic insight to the task of winning new patients immediately. Marketing guru and Harvard Business School Professor Theodore Levitt often told his students: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” The [...]
Archive for the ‘Dental marketing & advertising’ Category
Marketing Myopia: A Classic Insight for Winning New Patients Today
April 18th, 2012 
HealthcareSuccess 
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Texas Board Examines Dental Advertising on Groupon and other “Deal-A-Day” Sites
January 27th, 2012 HealthcareSuccess The Texas State Board of Dental Examiners is considering how the concept of online healthcare deals and discounts may or may not fit into its advertising and marketing rules for professional practice advertising. There was a small but important news item that touched on this. It’s worth reading…and watching where it may lead. In the [...]
Technology Cancels the Sound of Dentist’s Drill: Wide-Open Dental Marketing Appeal to Phobic and Anxious Patients
February 11th, 2011 SamJ It appears that the chaps over at King’s College London’s Dental Institute—the largest academic dental center in Europe—think they have something that will appeal to both dentists and dental phobic patients alike. It seems that Professor Brian Millar and associates have developed an “adaptive filtering” technology that erases the universally disliked sound of the dentist’s [...]
Alternative to the Dreaded Dentist’s Drill Could Open New (but Narrow) Dental Marketing Gateway
October 5th, 2010 Sam A lot of dental patients—maybe most of us—cringe at the sound of the dentist’s drill. But dental marketing and advertising professionals take note—a new treatment for incipient caries proposes a drill-less approach…at least for some patients and cases. The good news is a “no drill” alternative treatment using an infiltrant—brand name Icon—targets intermediate-stage decay. According [...]
Redefining the Concept of “Selling” in Healthcare
August 21st, 2010 Sam By Lonnie Hirsch After almost twenty-five years consulting and helping physicians, dentists and many other healthcare professionals attract more of the patients and cases they want, I’m very used to hearing complaints and resistance to “selling” patients on various healthcare services and solutions. It’s understandable because most healthcare providers pursue their careers because they want [...]
