Category: Doctor Marketing

Why the Digital Marketing Revolution is Our First Choice for Doctors and Hospitals

It is tempting to describe the digital revolution in healthcare marketing using either-or terms. Articles that want to compare and contrast TRADITIONAL marketing with DIGITAL marketing tend to make two columns, with one side VERSUS the other side. The purpose, place and applications of one are not in opposition to the other. Most often, they work together. Traditional marketing—direct mail, brochures, print ads and broadcast media—are virtually indispensable in a complete and well-rounded plan. Plus, these tools provide distinct advantages, such as targeting a local audience and being personal and direct. External advertising has its place and works well. Tangible, ... Read more

5 Best-in-Class Healthcare Podcasts for Growth in 2018

Learning is a daily exercise for must of us. Among the successful medical groups, practices and hospitals that we know, most are committed to self-improvement and thinking bigger. Their leadership—doctors, administrators, marketing executives and others—are committed to Continuing Education—in marketing and management, as well as in the clinical skills. The convenience of the ever-present Internet delivers the best healthcare podcasts to any device, anywhere and at any time. There’s a smartphone in everyone’s pocket, a tablet constantly at your fingertips, and/or WiFi hotspots onboard cars, trains and airplanes. Accessing the best-in-class marketing inspiration and education is ubiquitous. And, for the ... Read more

Recommended Healthcare Marketing Conferences 2018

Medical professionals, providers and industry leaders are constantly challenged by the changes in hospital and healthcare delivery and marketing. Resources are constrained while performance expectations increase. The best of annual continuing education and professional development conferences provide opportunities to evaluate and implement practical strategies and tactics. These concepts attract and retain new patients, strengthen and extend business development, improve patient experience and satisfaction, network with colleagues, and employ best practices, Return-on-Investment results. Here’s a starter list of our recommended healthcare marketing conferences: Healthcare Marketing Conferences 2018… Healthcare Success Advanced Medical Marketing and Internet Strategies Seminar WHEN & WHERE:            March 2-3, ... Read more

Negative Online Reviews: 10 Things to Do About Stinkers and Trolls

Seemingly overnight the Internet created dozens of directory, listing, review and rating sites. In a digital flash, negative online reviews—or outright bad reviews—can soil the fabric of years of good work and positive impressions. The high altitude overview reveals that the vast majority of online reviews are positive. By and large, doctors provide their services skillfully and professionally. And the positive ratings and reviews contribute to an enviable record and reputation. Further, online reviews and reputation guide the purchase decisions of others. In the retail and small-business world, about 90 percent of consumers are influenced by positive online reviews. Negative ... Read more

Consumerism Marketing Strategy Wins More New Patients

[Series Installment] Nearly all health systems, hospitals, medical groups and professional practices have two fundamental considerations in common. And the professional groups that are becoming breakaway successful have leveraged the new consumerism marketing. The first is dynamic—one that virtually everyone struggles with—is the tough competitive landscape. The quiet days of old-school healthcare are gone. The fast-pace the Internet, consumer demands, as well as an era of rollups, buyouts and mergers have given healthcare a fierce new face of business development. The second factor is the ongoing struggle to reinvent healthcare delivery. The leading edge is the mission of creating a positive ... Read more

Ten Reasons Why Digital Marketing is First for Hospitals and Doctors

[Part One in a Series] Right up front, it’s fair to say that there are some exceptions to this overview lesson about digital marketing. In fact, a full-service, integrated healthcare agency brings marketing and advertising savvy and experience to direct a comprehensive, digital-driven plan that attracts and retains new patients. That said, digital is (almost) always the first and most effective marketing power tool. If it were possible to reach prospective patients anywhere or anytime—doing what worked yesterday—everyone would still be doing the same old thing. Instead, here are some of the important reasons that digital delivers ROI for hospital ... Read more

More Marketing Visions and Trends for 2018

[Second of two parts.] Healthcare continues to reinvent itself with near-constant changes in delivery systems as well as in the ongoing competitive battles in marketing and advertising. Here are more of the forward-looking trends, strategies and tactics that hospitals and medical practices need to consider for 2018 planning and beyond. Many of the trends and tactics of the future are either inspired by or caused by the pervasive growth of the Internet and the digital age. Continuing our list from Part One: Digital marketing and advertising win out. In many categories, digital media is fast becoming the first choice as ... Read more

2018 Marketing Resolution: Avoid the Disastrous 90-Day Crush

Resolved: 2018 will be a time for thoughtful positive planning to achieve greater business success. The best or the worst of every marketing year is the fourth and final quarter. For some hospitals and medical groups, unfortunately, this is a red flag danger zone. It’s hard to say what caused the year-end period to become a traditional, disastrous crush. Maybe medical providers and staff are always busy. What’s more, October, November and December are constantly interrupted with a handful of distracting holidays. Marketing Resolution Number One… You can spot the symptoms. While nobody was looking, it seems that last year’s marketing ... Read more

Why Successful Digital Marketing Demands a Premier Google Partner

First, a short disclaimer: The purpose of this post is not to toot our own horn. This is about your benefits when you work with a Google Premier Partner. (OK…it’s good to know that Healthcare Success is a Premier-level Google Partner.) You can work with any firm you chose. But the big-picture message is that successful, highly effective digital marketing demands proven qualifications and experience you can trust. Here’s how the Google Partner badge—proudly placed on every page of our website—supports success and brings value to your business. Google is the undisputed search leader… Take a high-level perspective for a ... Read more

How to Handle Negative Physician Reviews and Feedback

[Community Manager Series Installment]  The care and feeding of all social media issues fall squarely in the lap of the community manager. All the good, the bad and the “everything else” from online physician reviews and feedback demands constant attention. The trouble is, nobody enjoys handling a hot potato, negative physician review or feedback. Hospital and medical office titles will vary, but this is where the community manager earns his or her stripes. The flattering and positive comments from patients are an effortless responsibility. The easy part is easy. But having a system and procedures to effectively respond to unpleasant ... Read more