We frequently address professional audiences around the nation, and this month is no exception. HSS Founding Partner Stewart Gandolf will speak at the 2012 American Association of Orthopaedic Executives (AAOE) Annual Conference in New Orleans. Calendar Note: Stewart’s presentation, Importance of Marketing in Building a Physician Referral Network, will be on Tuesday, May 22nd, beginning [...]
Archive for the ‘Doctor / physician marketing & advertising’ Category
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An Actual Patient, an Exceptional Practice Story and a Fun Production Shoot
April 2nd, 2012 
HealthcareSuccess In professional circles, almost any corner of the film production industry is casually referred to as working in “the biz.” And those same professionals will quickly add that it’s a lot more hard work than the popular PR image of “glitz and glamour.” But the considerable effort behind a healthcare television commercial is not only [...]
The One Thing That Apple Can’t Include Inside the Product Package
February 20th, 2012 HealthcareSuccess If your healthcare marketing materials were as easily created and remarkably beautiful as an Apple product demonstration, you would never need professional design or writing services again. Ever. Apple’s advertising is powerfully compelling. Creative materials—books, photos, videos—appear intuitively simple to do, and some people are mesmerized into believing that do-it-yourself (DIY) is a short cut [...]
Two New Online Sites Worth Watching for Healthcare Marketing Potential
February 1st, 2012 HealthcareSuccess In the time it takes to read this post, a handful of new concept, Internet startups will launch with as much splash as they can muster. And, in the same brief amount of time, last week’s crop of “latest-and-greatest” social media, Facebook-clones and “community” sites will have vaporized. We don’t know if the lifecycle of [...]
Break the 21-Minute Patient Wait Barrier to Improve Patient Satisfaction in Doctor Marketing
January 30th, 2012 HealthcareSuccess As medical practice marketing professionals well understand, the measure of patient satisfaction—or the lack of it—sometimes has little or nothing to do with a physician’s medical expertise. For some patients, the length of the “door-to-doctor” waiting time is a primary distinction between satisfaction and marching over to the competition. Individual provider offices—general practitioners and specialists [...]
