Category: Healthcare Advertising Agency

TV vs Digital: Grab a Ringside Seat for the Advertising’s Battle Royale

Has digital advertising eclipsed television ad revenues for the first time or secured the top spot forever? Is TV advertising on its way out—obsolete, retired, a locker room has-been? The shocking news recently is: The once-powerful television advertising has fallen to second place against the fast-rising digital advertising. Here’s how AdAge reported the media breakthrough: “Step aside, TV and desktop: Digital advertising revenue surged nearly 22 percent to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015. Although it marks eight consecutive record breaking years, the IAB’s report represents the first time mobile has overtaken ... Read more

Healthcare Advertising Agency: What to Look For Before You Hire

Perhaps the single, best practice advice about hiring a healthcare advertising agency is to start the process right now. Sooner is better than later. Super-smart management rule number one is to invoke the power of foresight—jump to the front of the growth curve. What’s more, it doesn’t take a visionary to know that the selection process and initial creative ramp-up will, inevitably, take longer than anybody would like. If you don’t currently have an agency, or if you have never done a search-and-selection previously, it’s not a quick and easy process. There will be some false starts. Reality intrudes. And ... Read more