We’re looking for good ideas from good writers…and we’d love to share your genius with our 14,000-plus subscribers (professionals, practitioners, administrators and healthcare marketing professionals.) Let’s hear from you. We’re about to update and expand The Healthcare Marketing Exchange blog and our free Healthcare Success Marketing Advisor newsletter. We welcome innovative healthcare marketing ideas that [...]
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April 13th, 2012 
HealthcareSuccess 
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Futuristic Stuff That Will Change Healthcare Marketing Someday (Soon).
April 11th, 2012 HealthcareSuccess The future is impossible to predict with precision, but it’s helpful to keep your eyes on the road ahead. Here are a few key things we see just over the horizon that have implications for healthcare marketing…soon, or someday soon. Facebook will challenge Google in search, and Google will challenge Facebook in social. Both are [...]
Why Healthcare Marketing Needs to Wakeup to Caregivers and Influencers
April 4th, 2012 HealthcareSuccess Healthcare marketing is in need of an overhaul, according to Advertising Age (AdAge), the respected advertising and marketing industry publication. They arrived at this conclusion after talking with 25,000 consumer/buyers of healthcare products and services. Marketing and advertising that only targets the prospective patient might miss the mark and not get the job done. As [...]
Is This What a Unicorn Economic Recovery Looks Like?
March 26th, 2012 HealthcareSuccess We think the current economic picture just might be a “unicorn recovery.” Like the mythical beast, everybody talks about it, but nobody has seen it. Hopeful signals filter through the media, but—in our slice of reality—we have yet to hear a client or prospective client say that they see evidence of a real economic turn [...]
Medical Marketing: Are You Setting Sail to Fail in the Sea of Competition?
March 14th, 2012 HealthcareSuccess Not so long ago, it was rare—extremely rare, in fact—to find a full-time marketing person working for a medical practice. The same was also true for many hospitals. At best, medical marketing was a part-time proposition. But the tide has changed. It began as a trickle and has turned into a tidal wave. Today, having [...]
