Category: Healthcare Marketing Agency

Why the Digital Marketing Revolution is Our First Choice for Doctors and Hospitals

It is tempting to describe the digital revolution in healthcare marketing using either-or terms. Articles that want to compare and contrast TRADITIONAL marketing with DIGITAL marketing tend to make two columns, with one side VERSUS the other side. The purpose, place and applications of one are not in opposition to the other. Most often, they work together. Traditional marketing—direct mail, brochures, print ads and broadcast media—are virtually indispensable in a complete and well-rounded plan. Plus, these tools provide distinct advantages, such as targeting a local audience and being personal and direct. External advertising has its place and works well. Tangible, ... Read more

Choosing a Healthcare Marketing Agency: Our 10-Point Checklist of Critical Considerations

There’s a point of critical need in a business growth curve when you can’t go it alone. Without the resources of a healthcare marketing agency your hospital or medical enterprise is destined to slow, plateau or shrink in the heat of competition. This is a significant step for any organization, and it’s vital to identify your goals and creative needs and begin your selection process early. As a starting point, use this checklist of key things to consider when evaluating a prospective agency partner. GOALS AND RETURN-ON-INVESTMENT: This may not be the first topic of discussion, but it can’t be ... Read more