Category: Healthcare Marketing

Healthcare marketing articles with information on successfully marketing your doctor or dental practice, hospital marketing campaign and more. HSS is a healthcare marketing agency with many success stories using these same methods.

5 Best-in-Class Healthcare Podcasts for Growth in 2018

Learning is a daily exercise for must of us. Among the successful medical groups, practices and hospitals that we know, most are committed to self-improvement and thinking bigger. Their leadership—doctors, administrators, marketing executives and others—are committed to Continuing Education—in marketing and management, as well as in the clinical skills. The convenience of the ever-present Internet delivers the best healthcare podcasts to any device, anywhere and at any time. There’s a smartphone in everyone’s pocket, a tablet constantly at your fingertips, and/or WiFi hotspots onboard cars, trains and airplanes. Accessing the best-in-class marketing inspiration and education is ubiquitous. And, for the ... Read more

7 Easy Ways to Lose Business Revenue Without Knowing It

Not long ago, we published an article titled: Doctors Don’t Advertise” and 10 Other Lame Marketing Myths. Some of the ill-advised “reasons” on our list sounded a wake-up call for a few readers. It turns out that they recognized that medicine is a profession, but healthcare is a business. Ultimately, for every hospital and healthcare provider, marketing and advertising is an investment, not an expense. It is what fuels new business, growth and success. And, each in their own way, these businesses doubled-down on the marketing effort and made marketing a fresh priority. Easy ways to lose business revenue… Think ... Read more

Recommended Healthcare Marketing Conferences 2018

Medical professionals, providers and industry leaders are constantly challenged by the changes in hospital and healthcare delivery and marketing. Resources are constrained while performance expectations increase. The best of annual continuing education and professional development conferences provide opportunities to evaluate and implement practical strategies and tactics. These concepts attract and retain new patients, strengthen and extend business development, improve patient experience and satisfaction, network with colleagues, and employ best practices, Return-on-Investment results. Here’s a starter list of our recommended healthcare marketing conferences: Healthcare Marketing Conferences 2018… Healthcare Success Advanced Medical Marketing and Internet Strategies Seminar WHEN & WHERE:            March 2-3, ... Read more

SEO Tips For Organizations That Want to Get Bigger and Better

The curious thing about medical groups and hospitals that want to be the “best in class” is that, often, they are already the leaders in the marketplace. Think about that for a minute. The top of the line wants to beat itself and set a new, higher standard. They know that they are good at what they do. And they appreciate being at the top of their professional game, and want to stay that way. But, it turns out that these facilities, practices and providers all want to improve and maintain the leadership position in the community. The best in ... Read more

Consumers Avoid “Fake News” and Trust Healthcare Advertising

A fisherman’s first question is always: “Are they biting?” And regardless of the response, the second question is always: “What bait are you using?” It’s easy to see the marketing analogy. First, do your new business fishing where the fish are. And second, know the prospective patients’ healthcare advertising preference. Do they want digital or traditional media? Do consumers have a bias of distrust because of so-called fake news? Do consumers trust radio and/or television for their healthcare marketing messages? Several polls have recently sampled the attitudes of the prospect public. It turns out that some surveys provide conflicting answers. ... Read more

Top 10 Best-in-Class Healthcare Marketing Trends for 2018 Success

Perhaps the only rock-solid prediction for 2018 is that hospital, medical group and healthcare marketing is the ever-present challenge to keep pace with change. Competition is tough, resources are precious, and performance expectations—delivering a solid return on investment—are always demanding. To achieve a new level of success in the New Year, industry leaders and marketing professionals will adopt best-in-class methods, tactics and trends. And they will take full advantage of technology and insightful planning to deliver exactly the right message, at exactly the right time, to the specific individual in need. Today, more than any time in the past, marketing ... Read more

Fixing Major Pain Points: State of Digital Healthcare Marketing [Podcast]

Rob Klein [Healthcare Success Industry Leadership Podcast] Our distinguished guests today are Rob Klein, founder and CEO of Klein & Partners, and Toni Klein, co-founder and Digital Practice Lead at the respected healthcare marketing research firm. They are talking with Stewart Gandolf, CEO of Healthcare Success about the State of Digital Healthcare Marketing study by Klein & Partners and Greystone.net. This podcast discussion provides a revealing insight into the study and rapidly changing state of digital healthcare marketing. In particular, Stewart, Rob and Toni talk about fixing the major pain points and discuss: An apparent loss of confidence in CRM Effective ... Read more

New Facebook App “Facebook Local” Could Take Over Other Local Apps

The name of the (nearly) new player is FACEBOOK LOCAL, which is blending the lines between social media and online local search. The introduction of Facebook Local Search could become a battle for digital turf —between search engine giant Google and social media giant Facebook—and it may morph into an important new trend. In time, it could eat other apps and impact healthcare marketing and advertising in a major way. The one predictable factor with the Internet is its constant development and change. For marketing professionals, watching and tracking change, especially as an advertising option—is an ongoing sport. The crossover ... Read more

Consumerism Marketing Strategy Wins More New Patients

[Series Installment] Nearly all health systems, hospitals, medical groups and professional practices have two fundamental considerations in common. And the professional groups that are becoming breakaway successful have leveraged the new consumerism marketing. The first is dynamic—one that virtually everyone struggles with—is the tough competitive landscape. The quiet days of old-school healthcare are gone. The fast-pace the Internet, consumer demands, as well as an era of rollups, buyouts and mergers have given healthcare a fierce new face of business development. The second factor is the ongoing struggle to reinvent healthcare delivery. The leading edge is the mission of creating a positive ... Read more

When Patients Leave: Why They Fire the Doctor

Most doctors are well respected, even beloved, by the vast majority of patients. In the broad spectrum of patient-provider relationships, physicians have a positive head start. As the widely held and generally correct stereotype goes, skilled and experienced professionals in the healing arts are intelligent, well educated who do good for patients and the community at large. Until quite recently, the job title of doctor was regarded as an unassailable leader and unquestioned first chair in the health care delivery team. (Until recently.) The many changes in the industry and the attitudes and perceptions among patient demographic groups have, in ... Read more