We don’t know who gets the credit for this chain of ideas, but it looks like a case example of positive creative synergy at work. If you haven’t seen what a few Canadian hospitals are doing, this may be an opportunity for hospital marketing professionals to pickup on a good idea…one that’s grown from another [...]
Archive for the ‘Hospital marketing & advertising’ Category
Case Example: Something You Haven’t Seen in Marketing ER Wait Times
April 25th, 2012 
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Chicken-or-Egg Challenge: Who Chooses the Hospital, Patient or Physician?
March 7th, 2012 HealthcareSuccess More than a few times recently we’ve heard the comment: “Patients choose doctors, not hospitals.” We wonder if you agree…or not. Evaluate a random selection of hospital advertising from around the nation and a casual observer might wonder if facilities are promoting quality care or creature comforts. Is this a fine hospital or a five-star [...]
It’s the Top of the12th: Time to Check Your Hospital’s Box Score
December 19th, 2011 HealthcareSuccess Everyone in healthcare and hospital marketing likes business performance metrics. (Well, nearly everyone.) The benchmark or progress numbers that quantify exactly how we’re doing. It’s how marketing people (and the boss) keep score. Metrics tell us if a project is meeting its goals, or if an advertising campaign is producing results, and sometimes how we [...]
Hospital Marketing Severely Challenged by Staff Layoff Trend
October 26th, 2011 HealthcareSuccess As we continue to read about the growing trend in large scale hospital layoffs, it’s tough to think of the big picture as merely a period of “reduced economic activity.” Virtually every hospital marketing communications, advertising and public relations team in the nation knows about tighter budgets, scarce resources and fewer people. And they are [...]
Why Hospital Marketing Decisions by Committee Rarely Work
September 29th, 2011 HealthcareSuccess Hospital Marketing is Changing In the 21st Century, hospital marketers have been exploring a new sales approach for today’s consumer/patient. There has been an explosion of product choices and digital channels, coupled with the emergence of an increasingly discerning, well-informed patient, forcing all hospitals to navigate a much more complicated marketing, advertising and sales environment. [...]
