Category: Internet Marketing

13 Success Tips of an Email Marketing Ninja

Most communications professionals agree that email marketing is a major money-earning hammer in their marketing toolbox. The often-quoted ratio says that every dollar invested in email marketing can generate an average return of nearly $40. That’s a decent target, but some reports have an even higher ROI. Email marketing checklist… But beware. Triple-digit returns aren’t […]

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How Much is Your Embarrassing Website Costing You?

When everyone is working diligently to attract new patients and new business, it’s extremely frustrating to uncover a “crappy old website” that’s turning people away. (And wasting money, too.) Sophisticated Internet marketing tools reveal a big “hole in the bucket;” the lost opportunity is real and downright painful. That’s exactly what happened recently when we […]

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It’s Only a Matter of Time: Your Hospital is a Ransomware Target

Talk about a scary scenario—hospitals remain high profile and high-value targets for ransomware cyber attacks. It’s been an ongoing threat for decades — worldwide and throughout the United States. We’re not a cyber security company, but clients, providers and hospitals voice concerns about their online presence. Understandably, websites—built for healthcare marketing and communications—are at risk […]

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Choosing a Hospital: The Power of Word-of-Mouth Marketing

A friend of ours is a one-person blend of Yelp-and-Angie’s-List of references, referrals and recommendations. This is a well-connected word-of-mouth resource for recommendations for life’s everyday needs. Just ask: They’ll suggest the best value in retail goods, where to find discounts on groceries, who to trust for reliable home handyman services. This a person who […]

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What to Do When Consumers Want Right Answers, Right Now

[Second of two parts in a continuing healthcare marketing series] Today’s consumer is constantly, and instantly, exposed to “nearly everything.” Thus marketing must connect with consumers in precious micro-moments at precisely the moment of need. Micro-Moment Marketing travels at the speed of thought. At least 150 times each day, people interrogate their smartphones—with the standard […]

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Understanding Marketing’s Micro-Moments

[A continuing education series in healthcare marketing – First of a two-part article] Micro-Moment Marketing travels at the speed of thought. Today’s consumer—which is virtually all of us—is constantly, and instantly, exposed to “nearly everything.” Thus, marketing is changing to connect with consumers in micro-moments, and at precisely the moment of need. Marketing buzzwords tend […]

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Surefire Ways to Doom Your Mobile Marketing

Some day in the nearly immediate future, it wouldn’t be surprising to find a bold warning label on the latest-and-greatest smartphone that cautions: Negative effects include a need for instant gratification and loss of patience. It may not be on the consumer packaging, but these are real cautionary words straight from Pew Research Center’s Internet […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD