This is a brief post and a brief video about a not-so-brief topic. We see an emerging role for healthcare communicators in this. And if you invest two minutes and 41 seconds, this short video might be the most unique, creative and thoughtful healthcare marketing idea you’ve seen lately. On one hand, there’s the trend [...]
Archive for the ‘Medical practice marketing & advertising’ Category
Healthcare is Failing: The Emerging Role for Medical Practice Marketing
January 20th, 2012 
HealthcareSuccess 
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Compelling Clinical Cases Boost Reputation and Professional Referrals in Medical Practice Marketing
January 18th, 2012 HealthcareSuccess Here’s a real-world marketing case study about…using clinical case studies. Cindy Gall sends us this medical practice marketing success story about how the Central Texas Spine Institute (Austin) is effectively using physician-to-physician clinical case examples. Cindy writes, “I attended a Healthcare Success seminar in September of 2010. Lonnie Hirsch recommended using case studies as a [...]
Doctor Marketing Tip: Your Disappearing Patients and How to Reach Them
January 16th, 2012 HealthcareSuccess The recent report from accounting firm PwC—Top Health Industry Issues of 2012—is near the top of our recommended reading list for marketing savvy physicians and healthcare marketing professionals. Thought leaders—providers, practices and hospitals—will want to take note of two interconnected findings that jump out of the data. First, there’s the problem of the “disappearing patient.” [...]
Medical Practice Marketing: Is Walmart Jumping Into the Primary Care Gap or Not?
November 18th, 2011 HealthcareSuccess Here’s another bit of forward-looking competitive intelligence in medical practice marketing. There was a flurry of conflicting news reports recently that said Walmart was gearing-up to dominate the healthcare provider sector…or maybe not. As we see it, the real question is not “if,” but “when.” And there are several private sector horses in this race. [...]
Underestimate the Competition: Critical Medical Advertising Mistake #9
November 14th, 2011 HealthcareSuccess Here’s one of several critical medical advertising mistakes that doctors and hospitals make every day. For any number of reasons, they—meaning you—may be blind to the competition. Consider this to be a reality check. Do you see yourself anywhere in the following picture? For one thing, doctors rarely like to think of their professional colleagues [...]
