Category: Physician Marketing

What to Do When Consumers Want Right Answers, Right Now

[Second of two parts in a continuing healthcare marketing series] Today’s consumer is constantly, and instantly, exposed to “nearly everything.” Thus marketing must connect with consumers in precious micro-moments at precisely the moment of need. Micro-Moment Marketing travels at the speed of thought. At least 150 times each day, people interrogate their smartphones—with the standard […]

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Surefire Ways to Doom Your Mobile Marketing

Some day in the nearly immediate future, it wouldn’t be surprising to find a bold warning label on the latest-and-greatest smartphone that cautions: Negative effects include a need for instant gratification and loss of patience. It may not be on the consumer packaging, but these are real cautionary words straight from Pew Research Center’s Internet […]

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All-Time First and Best Healthcare Marketing Tips and Techniques

There are some highly effective, but elementary marketing tools in your healthcare promotional toolbox. They’re fundamentals, but they shouldn’t be overlooked. These tips, tactics and ideas deserve this spotlight reminder of the hardworking fundamentals. Some are low cost, while others…well, not so much. But done right, all are highly effective contributors to success. Think of […]

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The Future of Healthcare Marketing and Digital Dominance

[Part of a continuing series] A colleague told the real-world story about seeing a group of senior citizens talking about their grandchildren. To our observer, the curious part was that each of the 70-plus-year-old grandparents had their smartphone in hand, complete with proud-moment pictures and videos. This snapshot is a micro-moment reminder of how personal […]

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4 Free Marketing Fixes to Attract More Patients at Midyear

At the risk of sounding like a loveable-but-annoying coach, it’s midyear and time to check your healthcare marketing plan. What’s the score? Are you attracting more patients? Six calendar pages are missing, so climb above the daily grind and take the 35-thousand foot perspective. Have you achieved half of your planned objectives…or are you stalled? Check-in […]

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5 Internal Marketing Touchpoints That You Need to Know

The ideal practice enjoys a steady flow of new patients. It’s a vital step in achieving steady practice growth. But, unfortunately, that’s where we often find a painful gap in the practice or hospital marketing plan. The time, effort and external budget—the source of new business and new patients—somehow disconnects from the internal marketing effort. […]

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How to Encourage Facebook Reviews (Almost) Automatically

Here’s a simple, easy and nearly automatic way to generate online reviews via the wildly popular Facebook. This useful tip is completely free to use, plus it’s nicely suited to many—although not all—healthcare offices and facilities. “Facebook,” declares the recent CNNtech headline, “is closing in on 2 billion users.” And just to be perfectly clear, […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD