digital connectionsSix digital ways to keep patients connected to the allergy/asthma practice.

Many allergist marketing programs publish daily pollen count and mold count numbers. It’s a useful way to keep sensitive patients checking-in with the practice. Now the numbers are getting out there quicker via social media.

Some allergist marketing plans publish the data using Twitter or Facebook for even more immediate connections with patients. In addition to posting updates on the practice website, one ENT practice we know puts their Twitter stream on their website, using both channels at the same time.

There’s also a service that provides subscribers with automated text alerts directly to owners of text-enabled phones. Using outbound, email alerts about pollen, mold, asthma, allergy, or related-health updates is other option. The take-way is to let sensitive patients know they have several digital ways to remain connected to the practice.

More Allergist Marketing: Grow Your Allergy and Asthma Practice with Ethical, Effective Marketing; Partner With Experts To Get Results

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Stewart Gandolf

Stewart Gandolf

Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a "rock-n-roll daddy" to two wonderful girls.
Stewart Gandolf
Stewart Gandolf


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