Clever Orthodontic Marketing Contest Keeps Kids and Parents Connected to the Practice During Vacation Months

By Stewart Gandolf, Chief Executive Officer

where in the world contestCould it be that orthodontic practices have more fun?

Seems that way with things like this simply fun orthodontic marketing idea at Pashley & Baum in Irvine, CA. They’re an orthodontic practice, and it's a kid's contest, but this concept would fly with other professions as well; pediatrics, adolescent medicine, family practice or maybe others that are simply young at heart.

The Where in the World Are Our Patients? contest is for kids and their parents and it looks like it could produce some interesting entries. The practice used Facebook to help spread the word and solicit responses which were only open for about six weeks during summer vacation time.

No doubt it helped remind young patients and parents about good oral hygiene, eating habits and “appliance maintenance” even when they are away from home (and away from the practice.)

The contest featured four categories, with prizes for Furthest Location, Most Creative, Most Adventurous, and Funniest vacation.

Have you seen an ingenious marketing idea lately? (Your idea or from anywhere.) Please tell us about it. Could be we’ll write an article or blog post and share it with others in healthcare marketing.

Get healthcare marketing insights
and strategies every week!
Subscribe to Our Blog
Sign Me Up
Book cover for The 7 Deadly Sins of Healthcare Marketing
The 7 Deadly Sins of Healthcare Marketing Free E-book and Newsletter

Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.

Get it Now
© 2024 Healthcare Success, LLC. All rights RESERVED.