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Healthcare Marketing 2.0 Conference

It’s safe to think of Doc Gurley as web-and-tech-savvy. She’s the only Harvard-trained and Board-certified practicing Internist that we know of  who has a website, Facebook page, Twitter feed, blog…and a column at

That’s not your every-doc CV, so we thought this was a well-qualified observer who posted an exceptional (and detailed) recap of the forward-looking online health communities presented at last week’s Health 2.0 conference.

(FYI: Health 2.0 Conference is about “cutting-edge technologies in health care, including Online Communities, Search and lightweight Tools for consumers to manage their health and connect to providers online.”)

The link to Doc Gurley’s column [Health 2.0: Can you have a doctor visit on Facebook?] follows, and recommended reading about some of the new and/or emerging models. They’re candidates for everyone’s healthcare marketing and advertising radar.

* OB/GYN: Facebook page that’s HIPPA-compliant portal

* Patient Community Pages: ACOR and PatientsLikeMe

* Health Info Data Mining: First Life Research

* Delivery-Embedded Models: dLife and iWantGreatCare

* Facebook Game: Healthseeker

* Plus: Apps, Twitter Feeds, and Smartphones

We’re not sure where she found the time to write a comprehensive 3,000-word article, but you can read the full text of Doc Gurley’s column here.

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Stewart Gandolf

Stewart Gandolf

Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a "rock-n-roll daddy" to two wonderful girls.
Stewart Gandolf
Stewart Gandolf


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