The “Microhoo” Challenger to Google in Online Search and Internet Advertising

seo search engine optimization

Heads-up for Healthcare Marketing & Advertising: Bing Now Powers Yahoo! Search

If the Yahoo! and Microsoft Search Alliance news has fallen off your radar, here’s an update that’s important to SEO / Search Engine Optimization for healthcare marketing & advertising.

Microsoft’s Bing is now powering organic search results on Yahoo! Search for the English language in the United States and Canada. It also means that it’s time to review and refresh your Search Engine Optimization and Pay-per-Click (PPC) healthcare marketing plan for the highest and best advantage of a huge online audience.

Google is big, but when these other big guys complete the transition, they project that “Bing will power 5.2 billion monthly searches, which is 31.6 percent of the search market share in the United States and 8.6 percent share in Canada.”

This is the latest from the 10-year search and advertising deal between Microsoft and Yahoo!, and they’ll be making other runs at Google’s market share. And for healthcare marketing and adverting pros, it’s an excellent opportunity to tune-up your search and PPC strategy.

For more on thisGet traffic to your website and patients to your door; successful SEO for hospitals and healthcare practices.

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Stewart Gandolf

Stewart Gandolf

Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a "rock-n-roll daddy" to two wonderful girls.
Stewart Gandolf
Stewart Gandolf


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