At this time of year, some healthcare professionals are tempted to feel that their online marketing plans are “all set” for 2016. Hopefully that’s true. But don’t let “quiet comfort” become painful “complacency.” If you’re not vigilant to constant change—even during the holiday season—your Internet presence can quickly and quietly shift off target.

Pew Research Center

“Online Constantly” Pew Research Center

Did you know, for example, that better than 20 percent of younger adults say they go online “almost constantly?” The respected Pew Research Center also reports that, overall, three-quarters of all Americans go online at least daily.

Our regular readers are familiar with the idea that the digital doorway for hospitals and medical practices may be bigger, and more important, than you think. To illustrate, better than 60 percent of patients checked out two or more hospital websites before they made their choice for an appointment. And better than 40 percent of patients researched physician options online before making a selection.

There’s no charge for this review…

With these “moving target” examples in mind—and assuming that confirmation is better than complacency—here where you can find an independent assessment to tune-up your online presence for 2016.

Click through there for an INSTANT HEALTHCARE WEBSITE AUDIT. You expect a lot from your digital visibility—attracting patients, building trust and loyalty, enhancing your reputation, and improving the bottom line—so get an expert “second opinion.”

The Healthcare Success SEO Audit Tool produces answers and insights in less than a minute. And with that perspective in hand, you can also schedule a marketing assessment and consultation with one of our healthcare marketing experts.

With more than 20 years experience, we’re pretty good at this. Plus, there’s no cost or obligation for either exercise. The added peace of mind is a comforting way to roll into a successful new year. Consider it a holiday gift for a prosperous New Year.


Stewart Gandolf, MBA

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Stewart Gandolf

Stewart Gandolf

Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a "rock-n-roll daddy" to two wonderful girls.
Stewart Gandolf
Stewart Gandolf


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