marketing minure


[Marketing Minute Video Series] Healthcare Success Marketing Communications Manager Stephen Gregg, MBA, talks with CEO and Creative Director Stewart Gandolf.

Introducing a new doctor in the practice by way of a notice to the media? Medical practices, groups and hospitals love to spotlight their doctors. But they often miss the boat with a “news release” of little interest, and the information never reaches the public.

Here’s a tip to communicate your message effectively. Steve Gregg explains that you need to approach “the news” from the perspective of what the audience cares about. “Patients, consumers, target audience…they need to know ‘what’s in it for them.’”

In this Healthcare Success Marketing Minute, Steve and Stewart offer ways to bring the story to life, make it interesting reading, and highlight benefits for the community.

Marketing Minute Stewart Gandolf Stephen Gregg


Questions about marketing communications?

Stephen GreggTalk to Steve at Healthcare Success 800-656-0907. Stephen provides clients with account management, strategic marketing and public relations counsel on media and community relations, message development and branding. His education is in public relations and marketing, with degrees from California State University-Fullerton and Concordia University. []



Stewart Gandolf, MBA

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Stephen Gregg
Stephen Gregg, Account Supervisor / Public Relations Strategist, provides clients with account management and strategic marketing and public relations counsel on subjects such as media and community relations, message development and branding. In his career, he has represented large medical clients such as hospitals, medical groups, professional associations and insurance companies. In addition, Stephen has worked with clients in consumer packaged goods, fast-casual restaurants, real estate, and local public affairs. Stephen has a formal education in public relations and marketing from California State University, Fullerton and received his MBA from Concordia University, Irvine.


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