snoring sleep apneaExisting treatment options and marketing approaches for obstructive sleep apnea and loud snoring may be changing with a new, pacemaker-like medical device.

Sleep centers, hospitals, otolaryngologists and other providers will want to follow the introduction of an airway stimulation therapy approach. The new medical device has been approved for sale in Europe and for clinical testing in the US market later this year.

Obstructive sleep apnea is often treated with a continuous positive airway pressure (CPAP) system. While CPAP can be effective, it’s a technique that’s not popular with everyone and is often abandoned by many patients.

It’s a sizable market with about 12-15 million US sufferers, according to the National Institutes of Health. A serious health issue, obstructive sleep apnea and loud snoring may be associated with other health issues ranging from daytime fatigue and depression to increased risk of heart attack and stroke.

The upper airway stimulation therapy device by Inspire Medical provides a treatment option. The medical device is implanted under the skin near the collarbone and, during sleep, electronically stimulates nerves controlling the base of the tongue.

Healthcare and medical marketing professionals will want to follow the clinical testing process. With success and subsequent regulatory approval, the new pacemaker-like medical device could provide a marketing and advertising gateway with more appealing patient advantages and benefits than current options.

Let us know what you think—your comments are welcome.

There’s more about results-based healthcare marketing and advertising programs for otolaryngologists, sleep centers, hospitals and other providers on our website. You can reach out to us directly, or begin the conversation with the free confidential healthcare marketing assessment here.

Subscribe to the Healthcare Success Marketing Blog

Join 19,000+ fellow healthcare marketers! Get Healthcare Success' latest marketing articles straight to your inbox. Enter your email address below:

Stewart Gandolf

Stewart Gandolf

Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a "rock-n-roll daddy" to two wonderful girls.
Stewart Gandolf
Stewart Gandolf


Thank you for sharing. Like us to stay in touch with our latest posts.