We’re looking for good ideas from good writers…and we’d love to share your genius with our 14,000-plus subscribers (professionals, practitioners, administrators and healthcare marketing professionals.) Let’s hear from you.
We’re about to update and expand The Healthcare Marketing Exchange blog and our free Healthcare Success Marketing Advisor newsletter. We welcome innovative healthcare marketing ideas that we can share with others. You can submit a topic, a rough story idea or a complete blog post about something you have done or that you have seen in the world of marketing (private medical or dental practice, physician group, health system, hospital or device/pharma industry.)
Why contribute a guest post? We can think of several reasons. When we publish good ideas, we:
- spotlight you, your work, your idea and/or your practice, facility or company.
- provide complete and appropriate attribution.
- provide a link (mutual link exchange), which benefits both of us with SEO.
- enrich the profession with an exchange of innovative ideas and educational information that benefits our large subscriber base.
Who are our subscriber/readers? Medical marketing content is directed to a diverse readership of—presently—over 14,000 doctors, physicians, surgeons and healthcare business and marketing executives from hospitals, private practices, medical groups, manufacturers, pharmaceutical companies and others.
What content are we looking for? The Healthcare Marketing Exchange publishes “real-world insights and ideas” that are directly related to an interesting aspect of healthcare marketing, advertising or public relations. A typical blog post, about 400 words, is observational, informative and/or timely. The blog format and tone of voice is casual and informal.
A reader should be able to relate the subject to their own marketing situation; provide a “what this means to you” section if needed. We like brief, interesting, tales of success, “from the field,” problem/solution or implementation illustration, or horror stories with a happy outcome. Example: It’s Time to Look at the “Mom Message” in Your Doctor/Physician Marketing & Advertising
Of special note: Submitted topics or articles (a) need to be unique and original material, (b) can include reference and/or link to non-competitive product, service or website (but not overly commercial); and (c) should include sources and attribution (with links) for quotes and significant references. We reserve the right to edit material, although we will seek your agreement for any significant revisions. Please refer to additional guidelines and reference for writers is on this page.
Tell us what you have in mind. A query note is usually the best way to begin. You can reach us via the following email address for article submission, idea discussion or questions: [email protected]
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