A Costly Mistake: Is Your Staff Giving Medical Advice on the Phone?

Medical practices, groups and provider organizations often invite me to be a “mystery shopper.” That’s where the principals of the business ask Healthcare Success to call the practice posing as a prospective patient. The technique is most effective when a healthcare marketing agency provides an independent—and unbiased—third-party assessment of the quality of service. Recently, we discovered a […]

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Healthcare Advertising Agency Advice: Use Google’s Principles of Innovation

The annual Google Partner Summit is a pretty big deal in the agency business. Visiting the “Googleplex” headquarters in Mountain View is an experience. Plus, this is one of several continuing education sessions that Healthcare Success attends throughout the year. Moreover, attending a Summit session is an educational pathway for a healthcare advertising agency to improve […]

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How to Choose Your Healthcare Marketing Agency Partner

The most enduring and successful client-agency relationships work as a partnership. The trouble is, a solid working relationship isn’t easy to achieve. Selecting a healthcare marketing agency for a hospital or group practice shouldn’t be “easier-said-than-done.” Here are some important issues to consider. Performance is a specific measure of results, not the portfolio. Every agency has a gallery […]

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Preserve, Protect and Defend: Healthcare Reputation Management Tactics

Doctors aren’t the only people concerned about their online reputation. It is every brand, business and service provider with a Internet presence. But there are higher standards of quality with healthcare reputation management. Health care delivery in America is more intimate than an Amazon shopping experience. Consequently, patient experience has become a significant driver of success. Among the dozens of influential […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD