Hearing Aid Purchase Decision Formula: Price + Professional + Hearing Loss There are some interesting numbers for audiology and hearing care marketing professionals in a recent market analysis. And for audiologists, hearing instrument specialists, the prediction is suggests a growth market opportunity on the horizon. Survey results published by iData Research says that patient income […]
Health Surveillance Underway — A Heads-up for Medical Group Marketing, Family Practices, General Practices, and Hospitals. Here’s a brief news note for healthcare professionals that’s worth repeating. The Centers for Disease Control and Prevention (CDC) is watching for potential short-term health effects that may be related to the offshore oil spill near four Gulf Coast […]
Answers that have guided thousands of practices and health care organizations in achieving their growth goals. Our daily work puts us on the receiving-end of a stream of healthcare and medical marketing questions of all kinds. We wouldn’t think of saying that we’ve “heard ’em all,” but our collective experience adds up to fielding many […]
“The single biggest problem in communication is the illusion that it has taken place.” –George Bernard Shaw Doctors and patients don’t agree about how well they are communicating with each other. This according to a study published in the August Archives of Internal Medicine. We suspect this physician-patient communications failure isn’t limited to internal medicine […]
Ten tips to putting it all together for success from the start Our previous article about “permission-based e-newsletter” puts you on safe ground in getting started – you know how to compile and safely use your opt-in email list for good marketing and good email etiquette.
How to begin your “permission-based” E-newsletter on safe turf. Some hospitals and healthcare providers periodically mail out a practice newsletter to friends, prospects and patients. These newsletters usually include updates about the organization, new services or procedures, event promotions, and helpful health tips. Many other practices that used to mail these newsletters have discontinued their […]
Six digital ways to keep patients connected to the allergy/asthma practice. Many allergist marketing programs publish daily pollen count and mold count numbers. It’s a useful way to keep sensitive patients checking-in with the practice. Now the numbers are getting out there quicker via social media. Some allergist marketing plans publish the data using […]
Neil H. Baum, MD Today the patient is far different than the patient of a few decades ago. Patients can find healthcare information just as easily as a physician and many are taking a greater role in their healthcare and want to be involved in the decision making and work with the doctor as a […]
A few days ago, a news item in the Philadelphia Business Journal caught our eye; a primary care practice was switching to a concierge medicine model—in a blue-collar neighborhood. Concierge practice marketing can be challenging anywhere because patients are typically required to pay an annual fee to enjoy a more personalized level of service. It’s […]
Stewart Gandolf is out on the road again, but he wanted to share this quick insight about healthcare publicity. And since he’s a founding partner of Healthcare Success (i.e. “the boss”), here goes. So Stewart says: “Most doctors tell me getting publicity in the local press is impossible.” I reply: “Oh.” (I’m hanging on every […]
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