Doctor Marketing Secrets When the Economic News is Soft

What your most successful competitors don’t want you to know Various sectors of the American economic picture have been described lately as “soft,” “bumpy,” or according to Pundit Mr. C. Little, “the sky is falling!” The truth is that everyone’s situation is different, and we can’t guide you about broad economic affairs in the nation. […]

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Are You Too Busy To Be Successful?

There is a cure if you follow a strict treatment plan for feeling better. A doctor called not long ago and told us he desperately needed our help. That’s not unusual, but he said he couldn’t even wait to go to one of our monthly strategic marketing planning meetings; he wanted us to work with […]

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9 Essentials of Improving Patient Retention

For your internal marketing audience, it’s all about caring. The established patient base for any healthcare organization, practice or group is never permanent…and may not be as firmly established as you might think. The process of improving retention is grounded in the internal communications skills of doctor, staff and everyone who works there. Surprisingly, the […]

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How to Build Your Brand through Staff, Office and Location

The patient experience begins from the inside of the practice outward By Lonnie Hirsch and Stewart Gandolf, MBA Editor’s Note – The following Healthcare Success article by Lonnie Hirsch and Stewart Gandolf was originally published by Dental Economics magazine. The principles of branding and marketing management are appropriate to healthcare organizations, group medical practices, hospitals […]

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Methods of Marketing

While many methods of marketing may be available, the two most commonly utilized techniques are brand-based marketing and direct response marketing. > Brand-based Marketing > Direct Response Marketing There is also a third, increasingly common method that is a hybrid of the other two.

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How to Navigate the Politics in Healthcare Group Marketing

Your achievement checklist to getting ahead and staying ahead. Successful marketing for large groups or organizations includes navigating and balancing many voices and varied interests. Be aware of the possible problem areas, and have an objective third-party bring the group together for marketing success. There’s nothing simple about marketing—even if you’ve only got yourself to […]

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How to Assure Success When the Phone Rings

It’s frightening. We’ve seen 6-figure marketing programs go down the tube six seconds after the phone rang. In each case, the carefully crafted advertising produced dozens of prospective patient calls to the practice, but none – repeat none – of these callers became patients. Why? Because they never got past the first phone call, much […]

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