Under-penetrated Market; Growing Opportunity for Audiology and Hearing Marketing

Hearing Aid Purchase Decision Formula: Price + Professional + Hearing Loss There are some interesting numbers for audiology and hearing care marketing professionals in a recent market analysis. And for audiologists, hearing instrument specialists, the prediction is suggests a growth market opportunity on the horizon. Survey results published by iData Research says that patient income […]

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Attention Healthcare Public Relations & PR Professionals: CDC Tracking (Possible) Gulf Oil Spill Health Effects in Four States

Health Surveillance Underway — A Heads-up for Medical Group Marketing, Family Practices, General Practices, and Hospitals. Here’s a brief news note for healthcare professionals that’s worth repeating. The Centers for Disease Control and Prevention (CDC) is watching for potential short-term health effects that may be related to the offshore oil spill near four Gulf Coast […]

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Physician-Patient Communications Lesson for Internal Medicine Marketing (and everyone else)

“The single biggest problem in communication is the illusion that it has taken place.” –George Bernard Shaw Doctors and patients don’t agree about how well they are communicating with each other. This according to a study published in the August Archives of Internal Medicine. We suspect this physician-patient communications failure isn’t limited to internal medicine […]

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E-Newsletter Basics: Good Marketing and Email Etiquette

How to begin your “permission-based” E-newsletter on safe turf. Some hospitals and healthcare providers periodically mail out a practice newsletter to friends, prospects and patients. These newsletters usually include updates about the organization, new services or procedures, event promotions, and helpful health tips. Many other practices that used to mail these newsletters have discontinued their […]

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Allergist Marketing Updates Pollen Count via Twitter, Facebook, Email, and Text

  Six digital ways to keep patients connected to the allergy/asthma practice. Many allergist marketing programs publish daily pollen count and mold count numbers. It’s a useful way to keep sensitive patients checking-in with the practice. Now the numbers are getting out there quicker via social media. Some allergist marketing plans publish the data using […]

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Concierge Practice Marketing: White Coat…Meet Blue Collar

A few days ago, a news item in the Philadelphia Business Journal caught our eye; a primary care practice was switching to a concierge medicine model—in a blue-collar neighborhood. Concierge practice marketing can be challenging anywhere because patients are typically required to pay an annual fee to enjoy a more personalized level of service. It’s […]

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