The 3 Cs for Winning Professional-to-Professional Referrals

The three big ideas behind every successful Professional Referral Program. Referrals are all about relationships. And professional relationships—the source of professional referrals—don’t blossom spontaneously. There’s a well-considered system that fuels a successful Professional Referral Program, based on these three concepts. Healthcare referrals are the financial lifeblood of many hospitals and practices. And for others, referrals […]

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The Healthcare Marketing Exchange

Real-world insights and ideas A marketing plan is not a list of marketing ideas from which you randomly select different concepts to test or combine for trial-and-error experimentation. That is just random, episodic, spaghetti-on-the-wall marketing activity – which is almost always a high-risk prescription for disappointment, frustration and failure. A marketing plan is a strategic […]

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It’s your reputation, your time, your money…

Shouldn’t you trust your practice marketing to two of America’s top physician marketing and dental marketing experts Done properly, ethical marketing can grow your profits, attract patients who appreciate and can afford quality care, iver the high-paying fulfilling cases you want and even enable you to have a life again. However, the stakes are far higher than […]

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