Hospital Marketing Trends That Demand Your Attention

[Second of Two Parts – Series Installment: Current Marketing Trends] The first of these two installments, 4 Top Hospital Marketing Trends to Watch Right Now, examined Customer Relationship Management, and Precision Marketing Audience Segments. Our list of top hospital marketing trends continues… The nation’s healthcare delivery system continues to change rapidly. And to keep pace, […]

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4 Top Hospital Marketing Trends to Watch Right Now

[Series Installment: First of Two Parts – Current Marketing Trends] Here are some important but easily overlooked facts about trends in general, and hospital marketing trends specifically. Trends don’t suddenly explode onto the scene (usually). Allowing for some rare exceptions, healthcare and hospital trends tend to emerge over time. The best observers—professionals who keep ahead […]

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Beware of These 6 Reputation Management Mistakes Most Doctors Make

A significant majority of prospective patients look online to research hospitals, doctors and medical practices before they select a provider…and long before they meet you in person. The digital pallet of online reputation management paints an image and shapes expectations in the consumer’s mind. Nearly everyone—customers, buyers, and patients—envisions who you are based on the strength […]

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16 Closely Held Secrets of Successful Social Shareability

Creating and maintaining an online wellspring of useful and interesting information is a positive step in healthcare marketing. Presenting authoritative information—on your blog, your website and elsewhere—is a foundation for connections and relationships. But the first secret of content marketing—with the rich rewards of attracting and engaging prospective patients—is inspiring shareability through your audience. Shareability, […]

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Creating Powerful and Engaging Video Testimonials

[Part of a continuing series] Consider how these important marketing touchpoints intersect: Video content now accounts for well over half of the traffic online Well over half of health and healthcare searches begin with an Internet search Positive reviews and testimonials strongly influence purchase decisions So this formula—video-plus-Internet-plus-testimonials—is a powerful combination for effective healthcare marketing. […]

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How to Find and Influence Digital Influencers

Right out of the box you should know that working with your digital influencers is a useful way to bolster your social media presence. But you should also know that it’s an advanced, sophisticated and challenging method that’s not for everyone. (Please check out this article to start. But if you still have questions, please […]

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– Jonathan Calure, MD