How Much is Your Embarrassing Website Costing You?

When everyone is working diligently to attract new patients and new business, it’s extremely frustrating to uncover a “crappy old website” that’s turning people away. (And wasting money, too.) Sophisticated Internet marketing tools reveal a big “hole in the bucket;” the lost opportunity is real and downright painful. That’s exactly what happened recently when we […]

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It’s Only a Matter of Time: Your Hospital is a Ransomware Target

Talk about a scary scenario—hospitals remain high profile and high-value targets for ransomware cyber attacks. It’s been an ongoing threat for decades — worldwide and throughout the United States. We’re not a cyber security company, but clients, providers and hospitals voice concerns about their online presence. Understandably, websites—built for healthcare marketing and communications—are at risk […]

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Doctor, Tear Down Your Glass Window — Now!

Our friend and colleague Rob Klein—a consumer authority for hospitals and doctors—told us this story from a research focus group. Many people in the group agreed that the glass window at the front desk made patients feel unwelcome. A glass window seems to be standard issue for every doctor’s office on the planet. But it […]

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Choosing a Hospital: The Power of Word-of-Mouth Marketing

A friend of ours is a one-person blend of Yelp-and-Angie’s-List of references, referrals and recommendations. This is a well-connected word-of-mouth resource for recommendations for life’s everyday needs. Just ask: They’ll suggest the best value in retail goods, where to find discounts on groceries, who to trust for reliable home handyman services. This a person who […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD