How to Squander $1,000 on a Marketing Turkey (or Not)

There’s probably a good reason that the Fed discontinued high-denomination currency nearly 50 years ago. It may be because some well-intended healthcare practices are actually throwing money out the window. What’s worse, their budget is modest in the first place, and they can ill-afford a marketing budget squander of $1,000 in exchange for…nothing really. Here’s […]

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Essential Website Metrics and Your Key Performance Indicators

Your website is healthcare’s new front door, and nearly everyone has a website. Good, bad or mediocre, hospitals, health systems and doctors’ offices have some degree of Internet presence. But better than half the time, the all-important website metrics—the numbers that monitor performance—are neglected or ignored. The plus side of an effective website is that […]

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16 Creative Director Secrets: How to Do a Great Photo Shoot

The march of technology has put a camera in everyone’s pocket. We’re OK with that, but an iPhone camera does not make everyone a professional photographer. In fact, a do-it-yourself approach to a major business photo shoot can waste time, effort and valuable resources. Investing in quality photography can produce professional results in producing a website […]

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How to Encourage Facebook Reviews (Almost) Automatically

Here’s a simple, easy and nearly automatic way to generate online reviews via the wildly popular Facebook. This useful tip is completely free to use, plus it’s nicely suited to many—although not all—healthcare offices and facilities. “Facebook,” declares the recent CNNtech headline, “is closing in on 2 billion users.” And just to be perfectly clear, […]

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Cyber Self-Defense 101: Lessons in Ransomware

By now you’ve heard about another big ransomware highjack in the news recently. A nasty computer virus targeted hundreds of thousands of devices in 150 countries. Although healthcare and hospitals were not specifically in the crosshairs, nearly 50 medical facilities in the United Kingdom were infected. As you can imagine, online marketing and communications channels are […]

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27 Useful Blog Writer Tips That Keep Blog Readers Reading

A fundamental requirement that comes with owning a blog is to constantly—insatiably—create fresh content. And frankly, it’s a steady challenge for a writer to keep the process moving—and to keep readers engaged and reading. Your audience deserves and expects it, so here are a few helpful blog writer tips you can use: Know what your […]

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A Good Phone Script Can’t Cure a Crappy Intake Process

A small but familiar drama plays out in a doctor’s office. It seems that people—mainly prospective patients—are phoning the office. But, somehow, there’s a feeling that there aren’t enough new patients coming through the door. What’s wrong here? The promotional messages are doing their job…prospective patients are interested. And the front desk is armed with […]

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Relationships Will Carry You Further Than Smarts Alone

“Yeh..I know that you probably know all this, but… sometimes it’s good to refresh your connection with valuable reminders. This is about one of those small-but-vital ideas that help when you use them routinely.” SG For doctors, clinical skills are presumed. By definition, doctors are smart people. OK, maybe some are a bit smarter or […]

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A Deep Dive into Tomorrow’s Mobile Marketing

For some time, the big thing about mobile devices has been the urgent warnings that responsive web design is an absolute must. Google was one of the main voices behind that message, and we agree. If your website did not recognize and respond to the user’s device—hint, especially a mobile device—it will not show well […]

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