Defeat Digital Neglect: How to Create & Maintain Physician Social Listings

[Community Manager Series Installment] The single most destructive force in reputation management and social media is neglect. Maybe it’s a misguided idea that says web stuff is a simple set-and-forget proposition. Perhaps every medical office is a super-kinetic challenge of being super-busy. Whatever reason—real or imagined…intentional or accidental—a critical community manager responsibility is to proactively […]

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58-plus Awesome Ideas to Inspire Your Local Community Marketing

There are dozens of compelling reasons to include community marketing ideas, activities and outreach events in your plan. For any hospital or provider practice, working with the local public—down home at the grassroots level—is engaging, rewarding…and usually, a lot of fun. Community marketing engages and attracts prospective customers on a local level through their cities […]

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5 Ways to Clobber the Competition with Healthcare Marketing

Healthcare reform has been a topic of public discussion for many years. It’s a debate continues today. It seems that hospitals and providers constantly struggle to find ways to beat the competition. While various initiatives continue to search for an effective blueprint for change, competition is fierce. The health industry and the competitive landscape for […]

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Why Coca-Cola’s Website Works Better Than Yours

If you haven’t visited the Coca-Cola website, take a quick look sometime. Your hospital or medical practice does not have to be a global business icon for you to recognize why Coke’s website produces measurable results…and your website does not. Stick with me on this. There’s an insightful backstory to the comparison challenge, so I’ll […]

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10 Best Healthcare Podcasts You Need to Hear

Over the years, our free library of marketing reference materials has grown steadily. And, among these resources, is an impressive collection of several dozen healthcare podcasts with recognized industry leaders. It was tough to spotlight only 10 articles from this leadership podcasts series. Stewart Gandolf, Healthcare Success CEO, leads these insightful and inspiring discussions from […]

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The Benefits of Creating an eNewsletter Like Ours

There’s a good chance that you navigated your way to this article with the help of our newsletter, Healthcare Success INSIGHT. For nearly a decade, our free marketing newsletter and blog have helped subscribers learn how to boost their marketing effectiveness. We thought this was a good opportunity to share some of how this works, […]

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How Are You Moving the Needle in Your Organization?

Here’s an insightful management and business reminder called “moving the needle.” It’s a useful metaphor for inspiring employees and achieving personal goals and recognition. It’s also about achieving greater success for the company. Recently, a business colleague told a story about an employee who was feeling under appreciated in the work they were doing for […]

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Your Hospital’s Explosive Consumerism Makeover

[Series Installment] It looks like the majority of hospitals throughout the US want to be gearing up for major advances in consumerism. From a marketing and business development perspective, the institutions that make aggressive consumer moves will differentiate themselves from the other 92 percent of the industry. A mere eight percent of hospitals and health […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD