From Satisfaction to Surgery: Patient Experience Lessons from Hospital Refunds

Geisinger Health System (GHS) made the news a year ago with a ground breaking commitment to patient experience. GHS was the first hospital group to offer money-back refunds on their care…and with no questions asked. The retail world provides patient experience lessons. The program is for “patients whose experiences and expectations were not met with kindness and compassion.” […]

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10 Healthcare Marketing Trends to Watch in 2017

The nation’s healthcare ivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list. What is important–the significant dynamic at work here–is change. It is the degree of change that marks a […]

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Healthcare Pay-Per-Click Advertising: Here’s What You Should Consider

\\The Internet is now the well-established new business front door for health information, healthcare practices and hospitals. Nearly 90 percent of the billions of healthcare searches are on. But what you may not appreciate is that pay-per-click (PPC) advertising ivers answers to consumers’ needs via one billion search ad clicks. PPC advertising successfully navigates the highly […]

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Healthcare Branding: Answering the All-Important “Why You” Question

The first lesson about healthcare branding has to do with setting expectations. All too often, the misguided concept of branding for a medical practice, hospital or individual provider is an overnight magic trick. The practical reality is that healthcare branding is a high-level and long-term marketing strategy. (Emphasis: long-term.) The principal investment is time—years, in fact—to […]

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Boost Your Online Physician Marketing Response: 8 Secret Email Tips

Marketing professionals recognize the potential benefits of e as an on physician marketing tool. Patients prefer digital health communications. It’s fast. is convenient. And it’s affordable and cost effective. But there are simple-but-essential secrets to doing it right. How to get on physician marketing right… Here are some of the e marketing tips and techniques […]

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Doctor Marketing Success: Embracing Change While the Competition Snores

For the sake of this doctor marketing discussion, I think we can agree on two things. First, that “the US health industry is undergoing seismic change.” PwC’s respected Health Research Institute (HRI) observes that newly empowered patient/consumers “are playing a critical role in this transformation.” The second point of agreement is that the speed of […]

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4 Reasons Data-Smart Medical Marketing is a Winner

Only a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals and the larger provider practices are now willing and able to collect and use data-smart information for marketing. There was a time when only the biggest industry organizations could draw down on healthcare data. That, however, […]

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