Winning More Patients: It’s Time To Be On-Time

Editor’s Note: In this guest post, Neil H. Baum, MD, presents doctor-to-doctor ideas founded in his 30-plus years of real-world experience as a practicing urologist in New Orleans. Want more patients? How about more patients without a big-budget investment? Can you attract more patients who won’t stress your staff? Want more patients who you can […]

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The ABCs of Digital Marketing

In today’s increasingly tech-savvy world, it’s easy to get lost in the complex jargon of the on arena. Don’t give up — we’re here to break it down for you. Whether you’re looking to brush up on your marketing knowledge or starting from scratch, the ABCs of Marketing will help you understand some of the most important terms that you need to know today.

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Three Ways Video Can Help Your Business

Before we get to the benefits of video for your business, let’s clarify one thing. While professional–studio quality–video production is often required, there may be some informal exceptions. You can sometimes get away with simple, DIY videos from your smartphone. Impromptu videos of your health fair booth, for example, posted on your practice Facebook page. Video […]

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Affordable TV Advertising: How to Generate New Patient Calls Without Breaking the Bank

Marketing-smart doctors want advertising results that are profitable—with an efficient Return-on-Investment (ROI), and a reasonable cost per lead. Whew…those are welcomed challenges in most marketplaces. These days, competition is first-team tough and sophisticated. In some markets, healthcare providers can’t compete without television advertising doing the heavy lifting. The fact is, TV delivers a positive difference […]

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How Proper Planning Can Crush the Competition

Successful practices and businesses are built from great service, good leadership and rock-solid strategies. A good marketing plan is important so you know whom to target.   But before you get to the planning stage, you need to determine what you want to accomplish in the next 12 months. You may already have a strategy […]

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