Healthcare Advertising People Sometimes Say the Silliest Things

Every industry has its share of truly moronic comments, witless ideas and brainless advice. And healthcare advertising is certainly no exception. Over time, it becomes a bit easier to identify silly comments for what they are. Providers have an excuse, after all healthcare marketing isn’t their profession. However, healthcare advertising agency people should know better. Extremely […]

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Five Acid-Test Questions to Create Highly Effective Healthcare Advertising

The formula for creating highly effective healthcare advertising is never simple. But the chemistry works best when you can answer several critical questions before you begin. It is a simple acid test to evaluate your intended advertising message and/or website. With the target audience clearly defined, the first two questions are marketing’s Problem—Solution fundamentals. Problem: […]

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The Unabashedly Competitive Doctor is Quietly Eating Your Market Share

The business world of marketing for doctors is fiercely competitive, and the environment is getting worse. The not-so-obvious part is that your friends and colleagues are often the primary sources of competition for new patients and market share. Medical doctors, generally, tend to be competitive-minded in many ways. That’s no surprise. There’s competition throughout medical school […]

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Why Patient Satisfaction is Key to Physician Marketing

[Series Installment] As the US healthcare delivery system becomes increasingly consumer-driven, patient satisfaction is more important than ever. Forward thinking medical practices routinely put the patient/consumer at the center of their progressive planning. Hospitals and medical systems have the standardized HCAHPS instruments. Increasingly providers and marketing professionals want to hear the voice of the customer through […]

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How Cleveland Clinic Delivers One Million Same-Day Appointments

[Healthcare Success Leadership Podcast Series] What does it take to upset longstanding “tradition” in healthcare delivery and to provide patients with quick, convenient access to care via same day appointments and other innovative approaches. Cleveland Clinic’s Chief Marketing and Communications Officer Paul Matsen, and Stewart Gandolf, CEO of Healthcare Success discuss the process of change, top-tier […]

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Hospital Marketing Giveaway “Kicked” With Christian Louboutin Shoes

Breaking through the noise and promotional clutter at an important business conference of hospital marketing professionals was a stiff creative challenge. But here’s a brief success story—how a creative approach by Healthcare Success was a big winner at the SHSMD16 conference…without spending a fortune. Attendees at national SHSMD16 conference (the Society for Healthcare Strategy & Market Development) […]

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Why Healthcare Marketing Needs Consumer Feedback More Than Ever

[Series Installment] There’s an important lesson here for healthcare marketing. It seems the retail world is increasingly hungry for consumer feedback. Here’s why doctors, hospitals and medical marketing professionals need, more than ever, to take a page from service industries, brand names and merchandisers. A reliable measure of customer satisfaction—how products or services meet or exceed […]

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