Over the years, our free library of marketing reference materials has grown steadily. And, among these resources, is an impressive collection of several dozen healthcare podcasts with recognized industry leaders. It was tough to spotlight only 10 articles from this leadership podcasts series.
Stewart Gandolf, Healthcare Success CEO, leads these insightful and inspiring discussions from our online audio library. And, as a bonus, we’ve included links to two practical “how-to” articles about creating your own superior podcasts and audio content.
The Best Strategies in Healthcare Begin With Empathy with Dr. Tom Lee, Chief Medical Officer, Press Ganey
In an increasingly consumer-driven health care environment, organizations must compete on delivering value for the patient.
Doctor, My Time is Just as Valuable as Your Time with Rob Klein, CEO, Klein & Partners
Here’s why patients are now consumers, and how being a doctor “that people like” is no longer sufficient to remain competitive in the business of healthcare delivery.
How Cleveland Clinic Delivers One Million Same Day Appointments with Paul Matsen, CMO, Cleveland Clinic
What does it take to upset longstanding “tradition” and to provide patients with quick, convenient access to care via same day appointments and other innovative approaches?
Perspective: The State of Patient Experience with Dr. Jim Merlino, President, Press Ganey
Listen to this insightful perspective on healthcare’s constantly evolving landscape, significant leadership issues, competition and the state of patient experience.
Mayo Clinic Shares Secrets of Social Media Success with Lee Aase, Director Center for Social Media, Mayo Clinic
Much has changed in communications in the past dozen years. Organizations have the capability to not just pitch stories to the media, but now, to BE the media.
How Cleveland Clinic Builds Brand Recognition via Multichannel Marketing with Paul Matsen, CMO, Cleveland Clinic
Here’s how the world-renowned Cleveland Clinic has successfully built a widely recognized and trusted brand—without a dependence on traditional or large media advertising budget.
Community Marketing: A Comprehensive Guide to Engaging Your Neighborhood with Matt Hall, VP Marketing, Pacific Dental Services
Community marketing seeks to engage with and attract prospective customers on a very local level, through their cities or even neighborhoods.
Meeting Population Health Challenges at Intermountain Healthcare with David Dirks, Assistant VP, Intermountain Healthcare
Intermountain Healthcare’s Shared Accountability Initiative strategy has three primary components in bringing everyone together for meaningful health care delivery.
Hospital Name Change or Logo Soup: How Data Reveals Expectations with Rob Klein, CEO, Klein & Partners
A name change, branding or rebranding, impacts every aspect of a hospital system…image, operation and culture. Here’s how research provides decision support for a branded house or a house of brands.
Challenges and Benefits: An Inside Look at Marketing at CHOC Children’s Hospital with Jan Lansing, VP Marketing and Communications, Children’s Hospital OC
This podcast provides an inside look at how this well-known institution is using social media and digital tools to engage the parents of patients and non-patients.
Bonus material: How to create healthcare podcasts…
Online audio content is useful and effective as a marketing tool for hospitals and medical practices. And, with a little bit of preparation and practice, you can post attention-getting podcasts quickly.
Podcasts are relatively inexpensive, easy to produce and often underutilized in healthcare digital marketing. Creating online audio podcasts is an effective connection between you and your audience.
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