Marketing Post-Acute Care Services

Hot Topics from SHSMD 2011

Healthcare Success Director of Client Services Jamie Roney spoke with Susan Moss of Kindred Healthcare (Louisville, KY) in our series of podcasts from the Society for Healthcare Strategy and Market Development (SHSMD) CONNECTIONS 2011.

The healthcare industry continues to evolve with an increasing importance in successfully marketing post-acute services. As this segment of healthcare delivery grows, Susan discusses what marketers need to know to build and market post-acute care services. Jamie also asks Susan also discuss the rationale and applications for the “Continue the Care” tagline and theme.

[CLICK FOR INTERVIEW WITH SUSAN MOSS]

And follow us via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess.

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Stewart Gandolf

Stewart Gandolf

Chief Executive Officer and Co-Founder at Healthcare Success
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a "rock-n-roll daddy" to two wonderful girls.
Stewart Gandolf
Stewart Gandolf

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