Living the Brand: Leading Your Organization’s Customer Experience Strategy

SHSMD 2011 Direct: Memorial Medical Center Director of Public Relations Kevin Stranberg

Hot Topics from SHSMD 2011

Healthcare Success Director of Client Services Jamie Roney spoke with Memorial Medical Center Director of Public Relations Kevin Stranberg—direct from the Society for Healthcare Strategy & Market Development (SHSMD2011) meeting in Phoenix.

Typically, according to Kevin, an individual or a department is responsible for the patient experience, and most often that’s not marketing and communications people. So, the key take-away from this presentation is how marcom professionals can play an active role in creating and sustaining the most positive patient experience? The SHSMD presentation outlined a four-step process for effective change using marketing and communications expertise for a memorable, trust-building patient experience.

[CLICK FOR INTERVIEW WITH KEVIN STRANBERG]


FOLLOW US: See other SHSMD interviews here and via Twitter @hcsuccess, @stewartgandolf, @lonniehirsch and @hospitalsuccess. (Hashtags are #shsmd11, #shsmd, #hcmktg and #mgma.)

Subscribe to the Healthcare Success Marketing Blog

Join 19,000+ fellow healthcare marketers! Get Healthcare Success' latest marketing articles straight to your inbox. Enter your email address below:

Stewart Gandolf

Stewart Gandolf

Chief Executive Officer and Co-Founder at Healthcare Success
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a "rock-n-roll daddy" to two wonderful girls.
Stewart Gandolf
Stewart Gandolf

Comments

Continue

Your proposal will include:



Competitor Intel

Recommendations

Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD