Doctors: How to Build Your Personal Brand and Reputation in 30 Seconds

Occasionally, I get a little push-back from doctors who challenge my advice saying: “I don’t need an ‘elevator speech.’ Everyone knows who I am, I’m not pitching investors, and I’m not ‘networking.’ Besides, it sounds phony and I’d never use it.” That’s not from everyone, of course. Many professionals know about the “quick message” technique, […]

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