Hospital Marketing Giveaway “Kicked” With Christian Louboutin Shoes

Breaking through the noise and promotional clutter at an important business conference of hospital marketing professionals was a stiff creative challenge. But here’s a brief success story—how a creative approach by Healthcare Success was a big winner at the SHSMD16 conference…without spending a fortune. Attendees at national SHSMD16 conference (the Society for Healthcare Strategy & Market Development)…

Price Transparency: The Devil is in the Detail for Hospitals

Let’s say an informed patient determined that the cost for “arteriography and angiocardiography using contrast material” was half as expensive at “Hospital A” as compared to “Hospital B.” At half price, would they want to buy two procedures? On the other hand, does the consumer trust that “cheapest available” is the ideal purchase decision in health care? More realistically, would…

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