A fundamental element of marketing and advertising tells us that, before you can persuade or convince an audience, it’s imperative that you command their attention. And, when you can effectively and instantly grab the viewer/audience by the eyeballs, their curious mind is bound to follow. It’s simply the way that we’re wired. The physiology of […]
Communications professionals know the name Ivy Lee, considered the father of modern public relations. Few people appreciate that he also invented—and wrote—the first press release. That was a hundred years ago (1906). It traveled by regular mail and the common name “press release” probably came later. Many things about this time-honored publicity channel are still […]
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– Jonathan Calure, MD