Shooting the Messenger: Sure-Fire Help for Your Competition

Economists and other experts will champion the positive implications of competition in business. Be it hard products or intangible services, competition in the marketplace tends to benefit both the consumer and the enterprise with purchase options, innovation, price/cost influences and other considerations. As we all know, competition in healthcare was one of the driving factors […]

High-Impact Marketing Strategies for Hospital-Owned Practices and Ambulatory Services

Sometimes healthcare marketing seems like juggling chainsaws and watermelons. In the grand scheme of things, hospital executives, administrators and marketing professionals frenetically toss around competing priorities, political pressures and shifting goals—and at the same time, assure that nothing crashes to the ground. Ultimately, the challenge for people responsible for the performance of hospital-owned ambulatory services and […]

Storytelling: Give Your Medical Office a Narrative Voice

The simple fact is that the art of storytelling is a powerful tool in healthcare marketing. In broadcast or print advertising for example, a good-health storyline is often the message fabric that engages and attracts new patients. Storytelling is common and easy to spot in external communications, but sadly, it’s underutilized (or forgotten) inside the […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD