6 Best Practice Traits You Want in a Healthcare Advertising Agency

From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In this arrangement, the client—a medical practice or hospital, for example—intends to buy specific ad agency services much as they might order and restock surgical masks. Passive. Detached. Truly…

Benchmarking: The Case for Looking Outside the Healthcare Box

[A GUEST POST by Paul Rosen, MD]  Millennial medical students are starting their third year clerkships in hospitals around the country and are asking: Where is the cutting age technology I am used to? Where are the seamless communication systems? Where is the user experience? The students are evaluating the care systems they are asked…

Best Practices: Doctor Role Models (for Other Docs) in a Social Media World

Doctors and patients are, like most of America, deeply immersed in the use of the Internet as an immediate connection between themselves and just about anything they want to know. Unfortunately, it’s often a one-way street. Most physicians recognize the on healthcare marketing opportunities, but some still steer clear of on interaction with the public,…

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