How to Be The Best Damn Ice Cream Shop in Town

There’s an excellent reason why Baskin Robbins offers more than one flavor of ice cream. And why the people they attract don’t shop there for…say, bicycle tires. The Baskin Robbins a brand name that is known for excellent ice cream. In fact, 31 flavors, enough ice cream varieties to satisfy nearly everyone. And that’s it—all […]

The Most Creative On-Hold Message We’ve Ever Heard

I recently heard an on-hold message that was so creative, memorable and powerful that I texted my editor with the message, “Hey, you HAVE to listen to this on-hold message…” I’ll share the story behind my cryptic message in a moment, but first I want to address why you should even care about on-hold messages. […]

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