Bragging Rights: How Personal Branding Benefits Doctors

“Almost every culture has its own metaphor about what happens to people who are judged by their peers to be overreaching,” according to an article in the Harvard Business Review. “In Australia, it’s tall poppies—the tallest one gets its head whacked off. In Japan, the nail that sticks out gets hammered down.” There’s a delicate […]

Image Building at the Expense of Real Growth: Critical Mistake Number Six

[Series Installment] Among our list of 19 critical medical advertising mistakes that healthcare organizations make every day is: Trying to build your image rather than building a patient base. We’ve labeled it as Number Six, but by any name it is a misguided budget-burner. Here’s how to recognize that you may be headed for this […]

Picture This: Using the Explosive Trend to Visuals in Social Media

If you don’t already have a “visual marketing strategy,” your healthcare branding message could be quickly slipping behind the power curve. This is more than an exercise in graphics; some see it as an important trend for healthcare marketing. Healthcare providers, hospital marketing executives and medical advertising pros need to leverage the new emphasis on […]

Using the Six Principles of Persuasion in Healthcare Marketing

Some health care advertising agencies would have you believe that trendy and award-winning creative materials, intricate and expensive media plans, and enormous medical advertising budgets are what it takes to win the hearts and minds of new patients. In fact there’s more science and psychology at work in the business of influencing human behavior than […]

Brand v. Bland: The Top Seven Reasons Healthcare Branding Means Business

We launched our new series of marketing articles at ImagingBiz this week with a short lesson in branding. We’re pleased to contribute to the ImagingBiz educational and informational portal on a regular basis. It’s for decision-makers in medical imaging in both the outpatient and hospital environments. And although our initial article is directed primarily to […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD