Does TV Advertising Belong in a Healthcare Media Mix?

With all the noise and ballyhoo that surrounds digital media these days, traditional media might seem like an incidental afterthought for healthcare advertisers. Facebook, Twitter and other social media tools are often the top-of-mind glamour options in a marketing mix, and broadcast/cable TV seem like media oldsters. Be careful. While Internet and online advertising is […]

Humor in Hospital Advertising: Risky, Rewarding or Both?

[Hospital Advertising Success Story: Part Two] Texas Health Resources has been successfully using humor in their hospital advertising. The first part of this article [available here] looked at why humor in advertising is both difficult and dangerous. In this concluding part, we find that it can also be rewarding…but only when it’s done right. Many […]

Can We Use Humor to Advertise Our Hospital? Don’t Make Me Laugh.

[Hospital Advertising Success Story: Part One] Using humor in advertising—especially healthcare ads—is both difficult and dangerous. It’s difficult to find the precise balance between being funny (which makes it memorable), and communicating a product or service message (which makes it effective). What’s more, many health issues are no laughing matter. Potentially, it can backfire.

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