A small but familiar drama plays out in a doctor’s office. It seems that people—mainly prospective patients—are phoning the office. But, somehow, there’s a feeling that there aren’t enough new patients coming through the door. What’s wrong here? The promotional messages are doing their job…prospective patients are interested. And the front desk is armed with […]
About 90 percent of practices and healthcare organizations lose new business opportunity, and money when they answer the phone. That makes the front desk the second most critical job in any doctor’s office. Of course, the top job under your roof is that of the provider or providers. But the front desk is the vital […]
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– Jonathan Calure, MD