From South Dakota to New York, Healthcare Marketing Has a Heart

From the nation’s heartland to the big city, here are two “healthy heart” illustrations of healthcare marketing at work. Avera Heart Hospital Marketing and PR Thinks Mega Some things are larger than life in South Dakota. For example, Avera Heart Hospital in Sioux Falls has a big heart and knows how to make a big impression […]

Oral Surgery Marketing Mistake: A Cautionary Tale for All

An oral surgeon called us not long ago. He had been referred to us by a friend, another oral maxillofacial surgeon who knows us well. The caller (now a client) told us that he had just fired his in-house marketing person. He was calling for guidance about not making another wrong hire for his oral […]

Bodily Email: Internal Organs that Communicate for Themselves Could Differentiate Your Cardiology Marketing

There’s another survey out that (again) confirms that physicians are reluctant to connect with patients via email. (More on that in a future post.) You know; concerns about workload, reimbursement, privacy, security, liability, etc. But now some human hearts can start the digital dialog on their own. A new type of wireless body area network […]

Is “Speed-Networking” Successful for Cardiology Marketing?

It’s a clever concept…physicians and prospective patients have three to five minutes to “meet and greet” in a non-clinical, semi-social environment. The “speed dating” format is being used in cardiology marketing by physician groups and hospitals to connect with the public and get acquainted, at least briefly. The atmosphere is casual and friendly; the objective […]

Will Medical Group Practice Marketing Be Simplified to One, Two, or Three Consumer Reports Stars?

“The Medical groups that perform heart bypass surgery are now being rated alongside cars and toaster ovens in Consumer Reports,” quipped the New York Times article. Personally, a toaster oven seems preferable to cardiothoracic surgery, but anyone who handles group practice marketing will want to watch this idea unfold. It’s seems to be inspiring lively […]

Change is certain to continue in cardiology marketing

Nobody has a clear vision about the shape of cardiology marketing in 2014 and beyond. What is already a highly dynamic competitive landscape for private practice cardiologists and cardiology groups promises more of the same as the Health Care Reform act takes effect over the next few years. With operating costs and competition increasing, and […]

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– Jonathan Calure, MD