Doctor Marketing Success: Embracing Change While the Competition Snores

For the sake of this doctor marketing discussion, I think we can agree on two things. First, that “the US health industry is undergoing seismic change.” PwC’s respected Health Research Institute (HRI) observes that newly empowered patient/consumers “are playing a critical role in this transformation.” The second point of agreement is that the speed of…

The Unabashedly Competitive Doctor is Quietly Eating Your Market Share

The business world of marketing for doctors is fiercely competitive, and the environment is getting worse. The not-so-obvious part is that your friends and colleagues are often the primary sources of competition for new patients and market share. Medical doctors, generally, tend to be competitive-minded in many ways. That’s no surprise. There’s competition throughout medical school…

Head-in-the-Sand Denial About Competition Doesn’t Work

Competition in healthcare has never been intense. Although we speak and write about this topic frequently, we continue to discover—with alarming frequency—that providers, group practices and even some hospitals continue to “duck-and-cover,” underestimate or ignore the competition. All too often we hear head-in-the-sand anti-strategy expressed in various ways: “We don’t have competition…” “Doctors are too…

Know It or Not, the Competition is Drinking Your Milkshake

There’s no need to remind motion picture fans—which is nearly everyone—that the 2016 Academy Awards nominations will be announced next week…or that the annual glitz-and-glamour event is next month. (February 28, 2016; Dolby Theatre, Hollywood; ABC) But I did anyway. Hollywood, and the heart of the film industry, is just up the road from our…

The Disruption of Healthcare Has Already Begun

The first of a two-part guest article contributed by Pediatric Rheumatologist and healthcare thought leader Paul Rosen, MD, a regular contributor to our blog. Dr. Rosen identifies some of the key drivers in healthcare transformation, which might be seen as a field of landmines or opportunities. I was planning to write a piece on the…

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