Is your marketing message always clear or just confused? Happy baby pictures are a staple in hospital public relations. Virtually everyone gets the warm Happy Holidays message of images of newborns tucked snuggly into red and white “stockings” at MemorialCare’s Miller Children’s & Women’s Hospital, Long Beach, CA. The images are season-appropriate and attention-getting PR […]
Be careful what you say. The words and images that you use might be working against you, or at least producing unexpected (and undesirable) “message meaning.” It’s elementary mar-com 101, but you might be amazed at how often some folks neglect the receiver-side of the communications loop. Sometimes it’s an innocent oversight, or unexpected consequence, […]
To hitchhike on a brilliant concept by Stephen Covey: information flows at the speed of trust.* For physician-patient communications and healthcare marketing there’s a powerful payoff in getting the communications cycle right—beginning with the basics. Four of the benefits that flow at the speed of trust are compliance, engagement, improved outcomes and a prospectively positive […]
Right up front we want to say that we’re more than understanding about the financial struggle that goes with operating a medical practice. The nation’s economy remains soft, reimbursements are down, overhead costs are up; private practice is a tough business. (Most businesses—large or small, product or service, retail or otherwise—feel a financial pinch, including […]
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– Jonathan Calure, MD