Marketing-Smart Leadership: When an MD Needs to Think Like a CMO

Physicians are extremely well trained in their profession, with years of education and more years in practice. And at some point in their career, it becomes apparent that medicine is a profession, but healthcare is a business. Often, the doctor is the business…the product…the service provider. He or she is the CEO (Chief Executive Officer), […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD