[Community Manager Series Installment] The single most destructive force in reputation management and social media is neglect. Maybe it’s a misguided idea that says web stuff is a simple set-and-forget proposition. Perhaps every medical office is a super-kinetic challenge of being super-busy. Whatever reason—real or imagined…intentional or accidental—a critical community manager responsibility is to proactively […]
[Community Manager Series Installment] Job titles and position descriptions will vary—social media manager, community manager, social media master or the like. But for social media (SM) to be effective, the first consideration is that someone is specifically responsible on a full-time or part-time basis. In healthcare marketing, social media shouldn’t be an afterthought or a […]
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– Jonathan Calure, MD