Know It or Not, the Competition is Drinking Your Milkshake

There’s no need to remind motion picture fans—which is nearly everyone—that the 2016 Academy Awards nominations will be announced next week…or that the annual glitz-and-glamour event is next month. (February 28, 2016; Dolby Theatre, Hollywood; ABC) But I did anyway. Hollywood, and the heart of the film industry, is just up the road from our…

The Immobilizing Impact of Marketing Sticker Shock

On an intellectual level, many doctors acknowledge the revolutionary rise of competition in healthcare. But some individuals and medical groups underestimate the shocking reality of what active and aggressive competition means in business today. Some provider organizations find themselves rapidly losing business and needing to market as never before. A large specialty practice, for example,…

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